Is weihnachtsdecke profitable to sell on Amazon Germany?

The niche generates €0/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (33/100).

How competitive is the weihnachtsdecke niche?

9 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 85% of demand.

When does demand for weihnachtsdecke peak?

Demand peaks in Nov–Dec; the busiest month runs 431.0× the quietest.

What does it cost to enter the weihnachtsdecke niche?

Listings span €7.54–€58.97; the average listing price is €20.75 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

weihnachtsdecke

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Avg price

Great€20.75

avg listing price — sweet spot $15–$100

Price range

Great€7.54–€58.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great389.36

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad€0

€0/yr · 354K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, weihnachtsdecke is a €0/yr Amazon Germany market (354K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

weihnachtsdecke market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €62K–€83K; units × avg price
Conversion rate: 0.0%
Avg BSR: #803
Page quality: 0%
Prime: 91%
Sponsored: 18%
Out of stock: 47.0%
Avg brand age: 31 months
Avg seller age: 227 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

Fancysky20%
EAQ20%
Gaakvrr14%
Gözze12%
BEDSURE9%
PHF9%
Open — no brand owns it (3 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 431.0×

Open Trend

Top weihnachtsdecke search terms

weihnachtsdecke112K/yr +10.6%0.3% conv.
kuscheldecke weihnachten47K/yr +10.8%0.0% conv.
decke weihnachten32K/yr +13.5%0.5% conv.
christmas blanket12K/yr +51.2%0.0% conv.
weihnachten decke8K/yr +119.4%0.0% conv.
weihnachtsdecken17K/yr -16.1%0.0% conv.
weihnachts decke12K/yr +130.6%0.0% conv.
weihnachts kuscheldecke27K/yr -9.8%0.0% conv.
tagesdecke weihnachten10K/yr +131.8%0.0% conv.
wolldecke weihnachten7K/yr +165.0%0.0% conv.

All search terms

Top weihnachtsdecke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fancysky Weihnachten Sofaüberwurf 152x127 cm Weihnachtsdecke Verdicken Kuschelige Decke mit Weihnachtsmuster Doppellagig Geeignet für Feiertagsdekoration Geschenke Sofa Nickerchen

Fancysky€19.324.8★10 rev

Gaakvrr Weihnachts-Überwurfdecke - Superweiche Flanell-Fleece-Weihnachtsdecke - Festliche Feiertagsdekoration Kardinalfinken-Design - Gemütliches Geschenk 100x130cm

Gaakvrr€15.123.7★6 rev

Gözze - Wohndecke Scandic Kuscheldecke mit winterlichem Rentier-Design Sofadecke aus Mikrofaser 150 x 200 cm - Rot

Gözze€13.194.7★24 rev

EAQ Weihnachtsdecke Kuscheldecke Flauschig Sherpa Decke Flanell Sofaüberwurf Decke Sofadecke Doppelgesicht Extra Weich Wohnzimmer Sofaüberwurf Couchdecke für Bett Sofa (Weihnachts rot 130x150cm)

EAQ€22.174.6★346 rev

BEDSURE Weihnachtsbaum Decke - Christbaumdecke Weihnachtsdecke Kuscheldecke Flauschig Wolldecke & Sofadecke Fleecedecke Sherpa Decke für Zimmer Deko Olivgrün 127x152 cm

BEDSURE€16.454.7★2,336 rev

Newest

by launch date

Weihnachtsdecke Sofa Weihnachts Sofadecke Warme kuscheldecken mit Weihnachtsmuster Decke Weihnachten Christmas Blanket für Weihnachtsdeko Geschenk Schlafsofa Couch

lelewangluo€15.215 rev

10mo ago

Lanavitta Wolldecke Christmas Tagesdecke & Bettüberwurf Couchüberwurf Sofadecke Couchdecke Sesseldecke 100% Neuseeland-Wolle Rot 140x200 cm

Lanavitta€58.9722 rev

10mo ago

Fancysky Weihnachten Sofaüberwurf 152x127 cm Weihnachtsdecke Verdicken Kuschelige Decke mit Weihnachtsmuster Doppellagig Geeignet für Feiertagsdekoration Geschenke Sofa Nickerchen

Fancysky€19.3210 rev

11mo ago

Gözze - Wohndecke Scandic Kuscheldecke mit winterlichem Rentier-Design Sofadecke aus Mikrofaser 150 x 200 cm - Rot

Gözze€13.1924 rev

12mo ago

Gaakvrr Weihnachts-Überwurfdecke - Superweiche Flanell-Fleece-Weihnachtsdecke - Festliche Feiertagsdekoration Kardinalfinken-Design - Gemütliches Geschenk 100x130cm

Gaakvrr€15.126 rev

1y ago

What buyers say about weihnachtsdecke

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Super Qualität”

Weiches Gefühl25%

“Sehr schön und weich super Qualität”

Flaumigkeit25%

“Super Kuscheldecke”

Wärme13%

“Super weich und warm”

Top return reasons

Gesamtgröße20%

beworben Vs Tatsächliches Produkt20%

Anzeigefarben20%

Weiches Gefühl20%

Farbe20%

Common questions

Is weihnachtsdecke profitable to sell on Amazon Germany?: The niche generates €0/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (33/100).
How competitive is the weihnachtsdecke niche?: 9 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 85% of demand.
When does demand for weihnachtsdecke peak?: Demand peaks in Nov–Dec; the busiest month runs 431.0× the quietest.
What does it cost to enter the weihnachtsdecke niche?: Listings span €7.54–€58.97; the average listing price is €20.75 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.