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Weihnachtsbaum Holz

Fail

Demand is soft, at -44.6% this quarter, so Weihnachtsbaum Holz is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€55K/yr339K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
58%top-5 click share · 7 brands · 23 sellers

Flapen Score

Weihnachtsbaum Holz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weihnachtsbaum Holz is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsbaum Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsbaum Holz 339K times last year and spent an estimated €55K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
0.3%
Market size, estimated
€55Ka year
Peak month
November217.3× the quietest month
Top search term
weihnachtsbaum holz104K searches a year

02 · Price

A sale here is worth €48.01.

Listings sell for €48.01 on average, from €5.81 to €100.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €48.01 that is €0 to €5K a year per listing.

Average price
€48.01inside the $15 to $100 sweet spot
Price range
€5.81–€100.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #8,805 within Saisonale Deko. It carries 149 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
25%
Out of stock, average day
34.1%
Average rank
#8,805in Saisonale Deko
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
149per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Weihnachtsbaum Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

6%

  • Brand 128%
  • Brand 222%
  • Brand 316%
  • Brand 411%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (1 brand, 6%)

Demand

Weihnachtsbaum Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 217.3×

Search terms

Top Weihnachtsbaum Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsbaum holz104K/yr
  • holz weihnachtsbaum38K/yr
  • holz tannenbaum23K/yr
  • weihnachtsbaum aus holz20K/yr
  • deko tannenbaum holz12K/yr
  • weihnachtsbaum holz groß19K/yr
  • tannenbaum holz21K/yr
  • weihnachtsbaum alternative23K/yr
  • holz tannenbaum groß9K/yr
  • weihnachtsbaum holz groß modern9K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsbaum Holz

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
100%of negative reviews mention “Farbe”
0.9%of orders come back
“hätte mir nur einen roten Stern statt einem Grünen Gewünscht.”
A buyer, on “Farbe”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Weihnachtsbaum Holz questions

Answered from the same tracked data.