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Weihnachtsbaum

Fail

Buyers convert on only 0.3% of searches, so Weihnachtsbaum is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€1.7M/yr6.1M searches / yr
90-day growth
-41.2%search demand this quarter
Competition
48%top-5 click share · 16 brands · 21 sellers

Flapen Score

Weihnachtsbaum against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weihnachtsbaum is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsbaum market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsbaum 6.1M times last year and spent an estimated €1.7M. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
-41.2%
Conversion, latest week
0.3%
Market size, estimated
€1.7Ma year
Peak month
December243.7× the quietest month
Top search term
weihnachtsbaum2.3M searches a year

02 · Price

A sale here is worth €96.64.

Listings sell for €96.64 on average, from €17.25 to €273.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €96.64 that is €121K to €145K a year per listing.

Average price
€96.64inside the $15 to $100 sweet spot
Price range
€17.25–€273.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
€121K–€145K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #141 within Saisonale Deko. It carries 2,296 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
39%
Out of stock, average day
6.0%
Average rank
#141in Saisonale Deko
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
2,296per listing
Listings tracked
28

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Weihnachtsbaum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

22%

  • Brand 150%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Weihnachtsbaum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 243.7×

Search terms

Top Weihnachtsbaum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsbaum2.3M/yr
  • weihnachtsbaum künstlich473K/yr
  • künstlicher weihnachtsbaum983K/yr
  • weihnachtsbaum mit beleuchtung549K/yr
  • tannenbaum künstlich450K/yr
  • tannenbaum250K/yr
  • christmas tree309K/yr
  • künstlicher weihnachtsbaum mit beleuchtung280K/yr
  • künstliche weihnachtsbäume98K/yr
  • künstlicher tannenbaum46K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsbaum

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
3.6%of orders come back
“Sehr günstig”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Weihnachtsbaum questions

Answered from the same tracked data.