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Wasserkocher Smart

Fail

Demand is soft, at -43.8% this quarter, so Wasserkocher Smart is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€80K/yr93K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
63%top-5 click share · 13 brands · 111 sellers

Flapen Score

Wasserkocher Smart against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wasserkocher Smart is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasserkocher Smart market on Amazon at a glance

Shoppers on Amazon Germany searched for Wasserkocher Smart 93K times last year and spent an estimated €80K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
2.4%
Market size, estimated
€80Ka year
Peak month
November4.1× the quietest month
Top search term
krups wasserkocher18K searches a year

02 · Price

A sale here is worth €36.43.

Listings sell for €36.43 on average, from €19.85 to €75.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €36.43 that is €0 to €4K a year per listing.

Average price
€36.43inside the $15 to $100 sweet spot
Price range
€19.85–€75.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #223 within Elektrische Küchengeräte. It carries 3,553 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
4.2%
Average rank
#223in Elektrische Küchengeräte
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
3,553per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wasserkocher Smart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

111

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

11%

  • Brand 137%
  • Brand 231%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Wasserkocher Smart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Wasserkocher Smart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krups wasserkocher18K/yr
  • xiaomi wasserkocher17K/yr
  • wasserkocher krups10K/yr
  • wasserkocher xiaomi8K/yr
  • smart wasserkocher7K/yr
  • wasserkocher smart7K/yr
  • xiaomi kettle4K/yr
  • smart kettle5K/yr
  • smarter wasserkocher5K/yr
  • wasserkocher alexa6K/yr

Reviews and returns

What reviews say buyers love and hate about Wasserkocher Smart

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haltbarkeit”
2.8%of orders come back
“1.5 Jahre ujd defekt”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wasserkocher Smart questions

Answered from the same tracked data.