Skip to content

Wasserkocher Beige

Fail

Demand is soft, at -34.3% this quarter, so Wasserkocher Beige is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€887K/yr1.3M searches / yr
90-day growth
-34.3%search demand this quarter
Competition
30%top-5 click share · 13 brands · 292 sellers

Flapen Score

Wasserkocher Beige against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wasserkocher Beige is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasserkocher Beige market on Amazon at a glance

Shoppers on Amazon Germany searched for Wasserkocher Beige 1.3M times last year and spent an estimated €887K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €887K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
0.7%
Market size, estimated
€887Ka year
Peak month
November6.2× the quietest month
Top search term
smeg464K searches a year

02 · Price

A sale here is worth €90.02.

Listings sell for €90.02 on average, from €17.50 to €353.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €90.02 that is €9K to €23K a year per listing.

Average price
€90.02inside the $15 to $100 sweet spot
Price range
€17.50–€353.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€9K–€23K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Elektrische Küchengeräte. It carries 2,131 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#138in Elektrische Küchengeräte
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,131per listing
Listings tracked
60

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wasserkocher Beige products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

292

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

6%

  • Brand 153%
  • Brand 232%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (7 brands, 6%)

Demand

Wasserkocher Beige search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Wasserkocher Beige search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smeg464K/yr
  • smeg wasserkocher338K/yr
  • russell hobbs wasserkocher126K/yr
  • wasserkocher beige95K/yr
  • wasserkocher smeg82K/yr
  • wasserkocher russell hobbs67K/yr
  • smeg kettle20K/yr
  • wasserkocher creme24K/yr
  • wasserkocher beige creme22K/yr
  • russel hobbs wasserkocher13K/yr

Reviews and returns

What reviews say buyers love and hate about Wasserkocher Beige

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Haltbarkeit”
3.7%of orders come back
“Nach 13 Monaten defekt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wasserkocher Beige questions

Answered from the same tracked data.