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Wasserfilter

Pass

Wasserfilter scores 66 out of 100, a Pass. Shoppers spend an estimated $8.9M a year here, demand is soft, at -9.1% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 4,240 Küche, Haushalt & Wohnen niches · +18 vs the category median of 48
Market size
€8.9M/yr5.2M searches / yr
90-day growth
-9.1%search demand this quarter
Competition
34%top-5 click share · 26 brands · 164 sellers

Flapen Score

Wasserfilter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wasserfilter is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasserfilter market on Amazon at a glance

Shoppers on Amazon Germany searched for Wasserfilter 5.2M times last year and spent an estimated €8.9M. The top 5 brands take 79% of clicks. Demand peaks in May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8.9M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
6.7%
Market size, estimated
€8.9Ma year
Peak month
May1.6× the quietest month
Top search term
wasserfilter1.4M searches a year

02 · Price

A sale here is worth €25.65.

Listings sell for €25.65 on average, from €9.86 to €104.17. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At €25.65 that is €154K to €205K a year per listing.

Average price
€25.65inside the $15 to $100 sweet spot
Price range
€9.86–€104.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
€154K–€205K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Wassersprudler, -filter & -kartuschen. It carries 6,652 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Wassersprudler, -filter & -kartuschen
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
6,652per listing
Listings tracked
55

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wasserfilter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€178K€356K€534K€711K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

164

Est. top-5 brand share

79%

Top 20: 97%

Est. top-5 click share

34%

Top 20: 75%

Open market

18%

  • BRITA51%
  • Amazon Basics15%
  • Waterdrop5%
  • AQUAPHOR4%
  • PHILIPS4%
  • EVERSPRING3%
  • Open — no brand owns it (20 brands, 18%)

Demand

Wasserfilter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Wasserfilter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wasserfilter1.4M/yr
  • brita wasserfilter1.1M/yr
  • brita filterkartuschen530K/yr
  • brita wasserfilter kanne394K/yr
  • brita260K/yr
  • filter163K/yr
  • water filter161K/yr
  • wasserfilter trinkwasser327K/yr
  • brita maxtra pro126K/yr
  • brita filter126K/yr

Reviews and returns

What reviews say buyers love and hate about Wasserfilter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filterung”
28%of negative reviews mention “Filterung”
0.7%of orders come back
“Filtration ungenügend”
A buyer, on “Filterung”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wasserfilter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data