Washi Tape

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €164K a year.

Searches, last 12 months

613K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

3.5%

Market size, estimated

€164Ka year

Peak month

November1.9× the quietest month

Top search term

washi tape468K searches a year

Listings sell for €7.69 on average, from €3.38 to €12.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €7.69 that is €2K to €4K a year per listing.

Average price

€7.69under the $15 to $100 sweet spot

Price range

€3.38–€12.60

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

€2K–€4K

Returns

0.5%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #135 within Bastel- & Malmaterialien. It carries 447 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#135in Bastel- & Malmaterialien

Average rating

4.41 starsAmazon Germany average 4.37 stars

Average reviews

447per listing

Listings tracked

36

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months