Washi Tape
MaybeAn estimated 0.5% of orders come back. But prices span $3.38–$12.60, mostly outside the sweet spot, so Washi Tape is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 4851
- Market size
- €164K/yr613K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 24 sellers
Flapen Score
Washi Tape against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Washi Tape is stronger. Inside it, weaker.
Market
The Washi Tape market on Amazon at a glance
Shoppers on Amazon Germany searched for Washi Tape 613K times last year and spent an estimated €164K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €164K a year.
- Searches, last 12 months
- 613K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €164Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- washi tape468K searches a year
02 · Price
A sale here is worth €7.69.
Listings sell for €7.69 on average, from €3.38 to €12.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €7.69 that is €2K to €4K a year per listing.
- Average price
- €7.69under the $15 to $100 sweet spot
- Price range
- €3.38–€12.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #135 within Bastel- & Malmaterialien. It carries 447 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #135in Bastel- & Malmaterialien
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 447per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Washi Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
24
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
40%
Top 20: 84%
Open market
33%
- Brand 126%
- Brand 212%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Washi Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Washi Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- washi tape468K/yr
- washi tape kinder33K/yr
- washi tape set33K/yr
- washitape20K/yr
- washi10K/yr
- washi tape breit6K/yr
- washitapes5K/yr
- deko klebeband7K/yr
- washi tape vintage9K/yr
- washi tape blumen5K/yr
Reviews and returns
What reviews say buyers love and hate about Washi Tape
We read the reviews and the return reasons for every product selling here.
“Tapes halten leider nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washi Tape questions
Answered from the same tracked data.