washi tape
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.38–$12.60) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great446.56avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay€164K€164K/yr · 613K searches
Avg price
Bad€7.69avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Price range
Bad€3.38–€12.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, washi tape is a €164K/yr Amazon Germany market (613K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
washi tape market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- €154K–€192K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 8.6%
- Avg brand age
- 29 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
24
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
40%
Top 20: 84%
Open market
33%
- YUBX26%
- IEEBEE12%
- Forwaarss8%
- Moosono8%
- Tikplus7%
- Feelava6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top washi tape search terms
- washi tape468K/yr
- washi tape kinder33K/yr
- washi tape set33K/yr
- washitape20K/yr
- washi10K/yr
- washi tape breit6K/yr
- washitapes5K/yr
- deko klebeband7K/yr
- washi tape vintage9K/yr
- washi tape blumen5K/yr
Top washi tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IEEBEE 55 Rollen Washi Tape Set - Dekoratives Masking Tape Farbige Klebebandmuster Klebebänder für Journaling Supplies Diy Crafts Scrapbooking Junk Journal Supplies
IEEBEE€12.604.6★20 rev
20 Rollen Washi Tape Set Regenbogen Masking Tape Dekorative Washi Tape Kinder Klebeband Bunt für Scrapbooking Handwerk Und Bullet Journals (5m x 15mm/Rollen)
Moosono€6.864.4★155 rev
YUBX 60 Rollen Grundmuster Washi Tape Set Kreative Dünn Masking Tape Dekorative Bänder für Kunst DIY Handwerk Bullet Journals Planer Scrapbooking Verpackung (Bygone Days)
YUBX€11.724.3★106 rev
20 Rollen Washi Tape Set Regenbogenfarben Masking Tape Dekorative Washi Tape Kinder Beschreibbar Klebeband Bunt für Planer Scrapbook Bullet Journals DIY Handwerk Verpackung (5m x 15mm/Rollen)
Tikplus€6.694.6★84 rev
Washi Tape 12 Rollen Washi Klebeband Set Dekoratives Washi-Tape Niedliche Goldfolie Blume Dekorative Masking Tape für DIY Art & Crafts 15mm x 3m
Feelava€7.554.5★457 rev
Newest
by launch date
YUBX 10 Rollen Leuchtende Vollfarben Washi Tape Set Regenbogen Masking Tape Dekorative Washi Tape Kinder Klebeband Bunt für Heimwerker Dekoratives Handwerk Geschenkverpackung Scrapbook
YUBX€5.7527 rev
YUBX 60 Rollen Grundmuster Washi Tape Set Kreative Dünn Masking Tape Dekorative Bänder für Kunst DIY Handwerk Bullet Journals Planer Scrapbooking Verpackung (Bygone Days)
YUBX€11.72106 rev
IEEBEE 55 Rollen Washi Tape Set - Dekoratives Masking Tape Farbige Klebebandmuster Klebebänder für Journaling Supplies Diy Crafts Scrapbooking Junk Journal Supplies
IEEBEE€12.6020 rev
JusArt Künstlerklebeband für Aquarellpapier 12 7 mm breit 61 m lang weißes Klebeband zum Abkleben Zeichnen und Malen säurefrei schwach klebend
JusArt€5.661,197 rev
bomichi 32 Rollen Vintage Washi Tape Set - Retro Dekor Klebeband mit Altzeitung Briefmarken & Blumen Motiven für Scrapbooking Bullet Journal Junk Journal DIY Tagebuch & Geschenk Dekoration
bomichi€10.8850 rev
Trending
90-day click momentum
Mr. Pen- Washi Tape Set 21 Rolls Decorative Cute Floral Washi Tape for Bible Journaling Bullet Journal Supplies
Mr. Pen€3.384.6★
YUBX 10 Rollen Leuchtende Vollfarben Washi Tape Set Regenbogen Masking Tape Dekorative Washi Tape Kinder Klebeband Bunt für Heimwerker Dekoratives Handwerk Geschenkverpackung Scrapbook
YUBX€5.754.2★
YUBX 60 Rollen Grundmuster Washi Tape Set Kreative Dünn Masking Tape Dekorative Bänder für Kunst DIY Handwerk Bullet Journals Planer Scrapbooking Verpackung (Bygone Days)
YUBX€11.724.3★
IEEBEE 55 Rollen Washi Tape Set - Dekoratives Masking Tape Farbige Klebebandmuster Klebebänder für Journaling Supplies Diy Crafts Scrapbooking Junk Journal Supplies
IEEBEE€12.604.6★
JusArt Künstlerklebeband für Aquarellpapier 12 7 mm breit 61 m lang weißes Klebeband zum Abkleben Zeichnen und Malen säurefrei schwach klebend
JusArt€5.664.3★
What buyers say about washi tape
What buyers praise and complain about, mined from review topics.What buyers love
“Wunderschönes, stabiles Tape”
“Tolle Farben und vielseitig einsetzbar”
“Sehr schönes Design”
“Ansonsten ist die Qualität für den Preis okay”
“Stabil und trotzdem leicht abzureißen”
“Kein Ärger, keine Spuren”
“Tolles Preis Leistung Verhältnis”
“Sehr cooles Washi-Tape”
“Sie sehen wunderschön aus mit dem Glitzereffekt”
“ansonsten gutes Material.”
What buyers complain about
“Tapes halten leider nicht”
“Länge stimmt NICHT”
“Schlechte Qualität”
“nicht wie abgebildet”
“Die Rollen selbst sind eher dünn”
“Dafür ist der Preis viel zu hoch”
“reißt manchmal ab.”
“Bänder reißen ständig”
“Funktioniert nicht”
“Farben eher pastellig sind”
Top return reasons
Common questions
- Is washi tape profitable to sell on Amazon Germany?
- The niche generates €164K/yr across 36 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the washi tape niche?
- 21 brands and 24 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in washi tape?
- Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.
- When does demand for washi tape peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the washi tape niche?
- Listings span €3.38–€12.60; the average listing price is €7.69 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.