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Wash+dry

Fail

Demand is soft, at -40.6% this quarter, so Wash+dry is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€76K/yr220K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
33%top-5 click share · 19 brands · 34 sellers

Flapen Score

Wash+dry against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wash+dry is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wash+dry market on Amazon at a glance

Shoppers on Amazon Germany searched for Wash+dry 220K times last year and spent an estimated €76K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
1.4%
Market size, estimated
€76Ka year
Peak month
January2.1× the quietest month
Top search term
wash and dry fußmatte66K searches a year

02 · Price

A sale here is worth €23.94.

Listings sell for €23.94 on average, from €7.67 to €109.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €23.94 that is €0 to €2K a year per listing.

Average price
€23.94inside the $15 to $100 sweet spot
Price range
€7.67–€109.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #357 within Fußmatten. It carries 1,816 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
7.7%
Average rank
#357in Fußmatten
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,816per listing
Listings tracked
46

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wash+dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

34

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

32%

  • Brand 122%
  • Brand 221%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Wash+dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Wash+dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wash and dry fußmatte66K/yr
  • kokosmatte fußmatte36K/yr
  • fussmatte kokos22K/yr
  • fußmatte außen kokos13K/yr
  • kokos fußmatte17K/yr
  • fußmatte kokos außen11K/yr
  • schmutzfangmatte wash dry11K/yr
  • schmutzfangmatte extra groß9K/yr
  • schmutzfangmatte groß16K/yr
  • große fußmatte6K/yr

Reviews and returns

What reviews say buyers love and hate about Wash+dry

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Preis für die Qualität viel zu hoch”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wash+dry questions

Answered from the same tracked data.