Wash+dry
FailDemand is soft, at -40.6% this quarter, so Wash+dry is a Fail.
- Flapen Score
- 49 / 100Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 4849
- Market size
- €76K/yr220K searches / yr
- 90-day growth
- -40.6%search demand this quarter
- Competition
- 33%top-5 click share · 19 brands · 34 sellers
Flapen Score
Wash+dry against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wash+dry is stronger. Inside it, weaker.
Market
The Wash+dry market on Amazon at a glance
Shoppers on Amazon Germany searched for Wash+dry 220K times last year and spent an estimated €76K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -40.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €76Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- wash and dry fußmatte66K searches a year
02 · Price
A sale here is worth €23.94.
Listings sell for €23.94 on average, from €7.67 to €109.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €23.94 that is €0 to €2K a year per listing.
- Average price
- €23.94inside the $15 to $100 sweet spot
- Price range
- €7.67–€109.39
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #357 within Fußmatten. It carries 1,816 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 76%
- Out of stock, average day
- 7.7%
- Average rank
- #357in Fußmatten
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,816per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wash+dry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
34
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
33%
Top 20: 69%
Open market
32%
- Brand 122%
- Brand 221%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Wash+dry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Wash+dry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wash and dry fußmatte66K/yr
- kokosmatte fußmatte36K/yr
- fussmatte kokos22K/yr
- fußmatte außen kokos13K/yr
- kokos fußmatte17K/yr
- fußmatte kokos außen11K/yr
- schmutzfangmatte wash dry11K/yr
- schmutzfangmatte extra groß9K/yr
- schmutzfangmatte groß16K/yr
- große fußmatte6K/yr
Reviews and returns
What reviews say buyers love and hate about Wash+dry
We read the reviews and the return reasons for every product selling here.
“Preis für die Qualität viel zu hoch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wash+dry questions
Answered from the same tracked data.









