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Waschlappen

Fail

Prices span $5.37–$14.27, mostly outside the sweet spot, so Waschlappen is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€539K/yr1.0M searches / yr
90-day growth
-3.6%search demand this quarter
Competition
56%top-5 click share · 13 brands · 18 sellers

Flapen Score

Waschlappen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Waschlappen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschlappen market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschlappen 1.0M times last year and spent an estimated €539K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €539K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
4.9%
Market size, estimated
€539Ka year
Peak month
July1.2× the quietest month
Top search term
waschlappen530K searches a year

02 · Price

A sale here is worth €10.83.

Listings sell for €10.83 on average, from €5.37 to €14.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At €10.83 that is €22K to €27K a year per listing.

Average price
€10.83under the $15 to $100 sweet spot
Price range
€5.37–€14.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
€22K–€27K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Badausstattung. It carries 4,001 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
5.4%
Average rank
#14in Badausstattung
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
4,001per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Waschlappen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

18%

  • Brand 140%
  • Brand 219%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Waschlappen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Waschlappen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waschlappen530K/yr
  • waschlappen baumwolle111K/yr
  • waschhandschuh114K/yr
  • waschlappen frottee67K/yr
  • waschhandschuh körper32K/yr
  • waschhandschuhe frottee36K/yr
  • waschhandschuhe25K/yr
  • waschlappen gesicht26K/yr
  • waschlappen set18K/yr
  • waschlappen & waschhandschuhe13K/yr

Reviews and returns

What reviews say buyers love and hate about Waschlappen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Im Ergebnis leider Müll”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waschlappen questions

Answered from the same tracked data.