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Wandregal

Maybe

Products sell for $22.53 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Wandregal is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€777K/yr5.3M searches / yr
90-day growth
-31.6%search demand this quarter
Competition
27%top-5 click share · 34 brands · 38 sellers

Flapen Score

Wandregal against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wandregal is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wandregal market on Amazon at a glance

Shoppers on Amazon Germany searched for Wandregal 5.3M times last year and spent an estimated €777K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €777K a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
0.7%
Market size, estimated
€777Ka year
Peak month
November2.1× the quietest month
Top search term
wandregal1.7M searches a year

02 · Price

A sale here is worth €22.53.

Listings sell for €22.53 on average, from €10.73 to €57.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €22.53 that is €6K to €11K a year per listing.

Average price
€22.53inside the $15 to $100 sweet spot
Price range
€10.73–€57.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€6K–€11K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #556 within Aufbewahrung & Organisation. It carries 1,517 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
6.4%
Average rank
#556in Aufbewahrung & Organisation
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
1,517per listing
Listings tracked
63

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wandregal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

38

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

27%

Top 20: 65%

Open market

47%

  • Brand 115%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Wandregal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Wandregal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wandregal1.7M/yr
  • regal wand481K/yr
  • wandregal holz448K/yr
  • wandregal weiß401K/yr
  • hängeregal296K/yr
  • bücherregal wand280K/yr
  • wandregal schwarz245K/yr
  • schweberegal199K/yr
  • küchenregal wand180K/yr
  • wandregal küche148K/yr

Reviews and returns

What reviews say buyers love and hate about Wandregal

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
2.8%of orders come back
“MÜLL”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wandregal questions

Answered from the same tracked data.