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Wäschewanne

Fail

Demand is soft, at -4.6% this quarter, so Wäschewanne is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€401K/yr1.0M searches / yr
90-day growth
-4.6%search demand this quarter
Competition
58%top-5 click share · 16 brands · 27 sellers

Flapen Score

Wäschewanne against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wäschewanne is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wäschewanne market on Amazon at a glance

Shoppers on Amazon Germany searched for Wäschewanne 1.0M times last year and spent an estimated €401K. The top 5 brands take 73% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €401K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
2.3%
Market size, estimated
€401Ka year
Peak month
October2.0× the quietest month
Top search term
wäschekorb faltbar281K searches a year

02 · Price

A sale here is worth €17.58.

Listings sell for €17.58 on average, from €8.08 to €32.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €17.58 that is €26K to €35K a year per listing.

Average price
€17.58inside the $15 to $100 sweet spot
Price range
€8.08–€32.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€26K–€35K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #51 within Waschen & Bügeln. It carries 2,419 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
68%
Out of stock, average day
6.9%
Average rank
#51in Waschen & Bügeln
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,419per listing
Listings tracked
22

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wäschewanne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

23%

  • Brand 145%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Wäschewanne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Wäschewanne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wäschekorb faltbar281K/yr
  • faltbarer wäschekorb265K/yr
  • wäschewanne170K/yr
  • faltbare wäschekörbe28K/yr
  • wäschewanne groß28K/yr
  • wäschekorb klappbar27K/yr
  • rotho wäschekorb27K/yr
  • klappbarer wäschekorb27K/yr
  • wäschewanne faltbar19K/yr
  • wäschekorb tragbar16K/yr

Reviews and returns

What reviews say buyers love and hate about Wäschewanne

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Stärke”
1.5%of orders come back
“Wirkt nicht sehr stabil”
A buyer, on “Stärke”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wäschewanne questions

Answered from the same tracked data.