Is Wachsschmelzer profitable to sell on Amazon Germany?

Flapen scores Wachsschmelzer 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €463K a year across 39 tracked products. 4 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -53.7% in the last 90 days.

How competitive is the Wachsschmelzer niche on Amazon Germany?

32 brands and 47 sellers compete in Wachsschmelzer on Amazon Germany. The top 5 Wachsschmelzer products take 37% of clicks, and the top 5 brands take 45%.

What do buyers complain about in Wachsschmelzer?

Wachsschmelzer buyers on Amazon Germany complain most about Heizung, Haltbarkeit, and Qualität insgesamt. An estimated 1.7% of orders come back.

When does demand for Wachsschmelzer peak?

Search demand for Wachsschmelzer on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 5.4× the quietest.

What does it cost to enter the Wachsschmelzer niche?

Wachsschmelzer sells for €37.60 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.06 to €145.83. The average product has 461 reviews, the count a new listing must catch up to.

Wachsschmelzer

Maybe

Products sell for $37.60 on average, inside the sweet spot. But demand is soft, at -53.7% this quarter, so Wachsschmelzer is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 60
60 / 100Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48
Market size: €463K/yr363K searches / yr
90-day growth: -53.7%search demand this quarter
Competition: 37%top-5 click share · 32 brands · 47 sellers

Flapen Score

Wachsschmelzer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wachsschmelzer is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Wachsschmelzer market on Amazon at a glance

Shoppers on Amazon Germany searched for Wachsschmelzer 363K times last year and spent an estimated €463K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €463K a year.

Searches, last 12 months: 363K
Growth, 90 days vs prior 90: -53.7%
Conversion, latest week: 3.4%
Market size, estimated: €463Ka year
Peak month: November5.4× the quietest month
Top search term: wachsschmelzer148K searches a year

02 · Price

A sale here is worth €37.60.

Listings sell for €37.60 on average, from €8.06 to €145.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €37.60 that is €4K to €9K a year per listing.

Average price: €37.60inside the $15 to $100 sweet spot
Price range: €8.06–€145.83
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: €4K–€9K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #123 within Kerzenherstellung. It carries 461 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 97%
Out of stock, average day: 22.6%
Average rank: #123in Kerzenherstellung
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 461per listing
Listings tracked: 39

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 4Amazon's first-year sales bar
Average brand age: 26 months

Products

Top Wachsschmelzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

37%

Top 20: 83%

Open market

50%

Brand 115%
Brand 211%
Brand 38%
Brand 46%
Brand 56%
Brand 65%

Demand

Wachsschmelzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Wachsschmelzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wachsschmelzer148K/yr -58.0%2.2% conv.
wachsschmelztopf47K/yr -54.5%2.3% conv.
wax melter14K/yr -40.6%1.0% conv.
wachsschmelzer für kerzen21K/yr -50.5%3.0% conv.
kerzenwachs schmelztopf24K/yr -60.0%3.0% conv.
wachs schmelzer7K/yr +29.9%3.5% conv.
schmelztopf kerzenwachs23K/yr -67.3%3.4% conv.
wachstopf5K/yr -1.4%2.7% conv.
wachsschmelzer elektrisch5K/yr -21.1%1.9% conv.
elektrischer wachsschmelzer9K/yr -50.6%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Wachsschmelzer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Benutzerfreundlichkeit”

24%of negative reviews mention “Heizung”

1.7%of orders come back

“Der Knopf für die Temperaturregelung fällt einfach mal ab”

A buyer, on “Heizung”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Wachsschmelzer questions

Answered from the same tracked data.

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