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Wachsplatten Für Kerzen

Fail

Demand is soft, at -61.3% this quarter, so Wachsplatten Für Kerzen is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€203K/yr316K searches / yr
90-day growth
-61.3%search demand this quarter
Competition
60%top-5 click share · 10 brands · 21 sellers

Flapen Score

Wachsplatten Für Kerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wachsplatten Für Kerzen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wachsplatten Für Kerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Wachsplatten Für Kerzen 316K times last year and spent an estimated €203K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €203K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-61.3%
Conversion, latest week
6.1%
Market size, estimated
€203Ka year
Peak month
November4.4× the quietest month
Top search term
wachsplatten für kerzen141K searches a year

02 · Price

A sale here is worth €10.46.

Listings sell for €10.46 on average, from €4.13 to €18.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €10.46 that is €8K to €10K a year per listing.

Average price
€10.46under the $15 to $100 sweet spot
Price range
€4.13–€18.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€8K–€10K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #33 within Kerzenherstellung. It carries 443 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#33in Kerzenherstellung
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
443per listing
Listings tracked
19

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wachsplatten Für Kerzen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€20K€41K€61K€81K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

21

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

7%

  • Smowo37%
  • Brandalo18%
  • Rayher12%
  • dakamilech11%
  • Orchideeknc8%
  • CAwished7%
  • Open — no brand owns it (4 brands, 7%)

Demand

Wachsplatten Für Kerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Wachsplatten Für Kerzen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wachsplatten für kerzen141K/yr
  • wachsplatten37K/yr
  • kerzen verzieren17K/yr
  • wachsplatten zum kerzen verzieren20K/yr
  • kerzenwachsplatten zum basteln7K/yr
  • kerzen gestalten11K/yr
  • kerzen dekorieren12K/yr
  • verzierwachs für kerzen10K/yr
  • wachsdekor für kerzen6K/yr
  • wachsplatten für kerzen kommunion9K/yr

Reviews and returns

What reviews say buyers love and hate about Wachsplatten Für Kerzen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Farbe”
18%of negative reviews mention “Haftung/Klebrigkeit”
0.9%of orders come back
“* die Streifen haften extrem schlecht an der Kerze”
A buyer, on “Haftung/Klebrigkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wachsplatten Für Kerzen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data