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Wachsmalstifte

Fail

Prices span $2.12–$12.25, mostly outside the sweet spot, so Wachsmalstifte is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€230K/yr459K searches / yr
90-day growth
+86.5%search demand this quarter
Competition
73%top-5 click share · 7 brands · 129 sellers

Flapen Score

Wachsmalstifte against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wachsmalstifte is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wachsmalstifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Wachsmalstifte 459K times last year and spent an estimated €230K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €230K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
+86.5%
Conversion, latest week
8.5%
Market size, estimated
€230Ka year
Peak month
July5.9× the quietest month
Top search term
wachsmalstifte258K searches a year

02 · Price

A sale here is worth €5.89.

Listings sell for €5.89 on average, from €2.12 to €12.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €5.89 that is €12K to €15K a year per listing.

Average price
€5.89under the $15 to $100 sweet spot
Price range
€2.12–€12.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
€12K–€15K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Zeichnen. It carries 2,098 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Zeichnen
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
2,098per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wachsmalstifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

129

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

1%

  • Brand 148%
  • Brand 232%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Wachsmalstifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.9×

Search terms

Top Wachsmalstifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wachsmalstifte258K/yr
  • wachsmalstifte schule 1. klasse81K/yr
  • wachsmalstifte wasserfest20K/yr
  • wachsmalkreide25K/yr
  • pelikan wachsmalstifte10K/yr
  • wachsmalstifte pelikan8K/yr
  • wachsstifte12K/yr
  • wasserfeste wachsmalstifte4K/yr
  • wachsmaler8K/yr
  • wasserfeste wachsmalstifte schule4K/yr

Reviews and returns

What reviews say buyers love and hate about Wachsmalstifte

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Farbe”
19%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Brechen leider sehr schnell”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wachsmalstifte questions

Answered from the same tracked data.