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Vorwerk

Fail

Prices span $103.08–$1067.88, mostly outside the sweet spot, so Vorwerk is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€990K/yr428K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
55%top-5 click share · 3 brands · 7 sellers

Flapen Score

Vorwerk against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vorwerk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vorwerk market on Amazon at a glance

Shoppers on Amazon Germany searched for Vorwerk 428K times last year and spent an estimated €990K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €990K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
0.6%
Market size, estimated
€990Ka year
Peak month
November1.9× the quietest month
Top search term
vorwerk staubsauger166K searches a year

02 · Price

A sale here is worth €406.22.

Listings sell for €406.22 on average, from €103.08 to €1067.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €406.22 that is €0 to €41K a year per listing.

Average price
€406.22above the $15 to $100 sweet spot
Price range
€103.08–€1067.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€41K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #425 within Haushaltsreiniger & Staubsauger. It carries 682 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
5%
Out of stock, average day
5.6%
Average rank
#425in Haushaltsreiniger & Staubsauger
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
682per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Vorwerk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

7

Top-5 brand share

99%

Top 20: 99%

Top-5 click share

55%

Top 20: 99%

Open market

0%

  • Brand 153%
  • Brand 245%
  • Brand 31%
  • Brand 41%

Demand

Vorwerk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Vorwerk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vorwerk staubsauger166K/yr
  • vorwerk73K/yr
  • vorwerk kobold58K/yr
  • staubsauger vorwerk22K/yr
  • vorwerk akku staubsauger22K/yr
  • kobold staubsauger18K/yr
  • kobold13K/yr
  • staubsaugerladen.de ihr partner für geräte und zubehör12K/yr
  • gebrauchte vorwerk staubsauger8K/yr
  • vorwerk staubsauger neu kobold5K/yr

Reviews and returns

What reviews say buyers love and hate about Vorwerk

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
21%of negative reviews mention “Akkulaufzeit”
3.0%of orders come back
“Batterie schneller ausgelaugt als”
A buyer, on “Akkulaufzeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vorwerk questions

Answered from the same tracked data.