Is Vornado profitable to sell on Amazon Germany?

Flapen scores Vornado 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €200K a year across 8 tracked products. Search demand grew >1,000% in the last 90 days.

How competitive is the Vornado niche on Amazon Germany?

1 brands and 37 sellers compete in Vornado on Amazon Germany. The top 5 Vornado products take 87% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Vornado?

Vornado buyers on Amazon Germany complain most about Geräuschpegel, Gesamtgröße, and Qualität insgesamt. An estimated 1.3% of orders come back.

When does demand for Vornado peak?

Search demand for Vornado on Amazon Germany peaks in Jun–Jul, and the busiest month runs 59.7× the quietest.

What does it cost to enter the Vornado niche?

Vornado sells for €43.84 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €19.62 to €64.94. The average product has 8,579 reviews, the count a new listing must catch up to.

Vornado

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Vornado is a Maybe.

Filters Trending

Flapen Score: 53
53 / 100Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 48
Market size: €200K/yr162K searches / yr
90-day growth: >1,000%search demand this quarter
Competition: 87%top-5 click share · 1 brands · 37 sellers

Flapen Score

Vornado against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vornado is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Vornado market on Amazon at a glance

Shoppers on Amazon Germany searched for Vornado 162K times last year and spent an estimated €200K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months: 162K
Growth, 90 days vs prior 90: >1,000%
Conversion, latest week: 2.8%
Market size, estimated: €200Ka year
Peak month: June59.7× the quietest month
Top search term: honeywell ventilator99K searches a year

02 · Price

A sale here is worth €43.84.

Listings sell for €43.84 on average, from €19.62 to €64.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At €43.84 that is €33K to €44K a year per listing.

Average price: €43.84inside the $15 to $100 sweet spot
Price range: €19.62–€64.94
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 750–1,000
Revenue per listing a year: €33K–€44K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #66 within Heizen & Kühlen. It carries 8,579 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 1.0%
Average rank: #66in Heizen & Kühlen
Average rating: 4.29 starsAmazon Germany average 4.37 stars
Average reviews: 8,579per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Vornado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Brand 1100%
Open — no brand owns it (0%)

Demand

Vornado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 59.7×

Search terms

Top Vornado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

honeywell ventilator99K/yr >1,000%3.4% conv.
ventilator honeywell21K/yr >1,000%2.8% conv.
honeywell28K/yr +215.3%1.6% conv.
honeywell quietset4K/yr >1,000%2.4% conv.
ventilator indoor cycling6K/yr -5.9%1.2% conv.
ventilator rollentrainer4K/yr -6.0%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Vornado

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geräuschpegel”

40%of negative reviews mention “Geräuschpegel”

1.3%of orders come back

“viel zu laut inkl. Vibration”

A buyer, on “Geräuschpegel”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Vornado questions

Answered from the same tracked data.

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