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Vlieseline

Fail

Prices span $3.48–$12.56, mostly outside the sweet spot, so Vlieseline is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€103K/yr214K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
58%top-5 click share · 15 brands · 41 sellers

Flapen Score

Vlieseline against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vlieseline is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vlieseline market on Amazon at a glance

Shoppers on Amazon Germany searched for Vlieseline 214K times last year and spent an estimated €103K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
8.0%
Market size, estimated
€103Ka year
Peak month
February1.3× the quietest month
Top search term
bügelvlies66K searches a year

02 · Price

A sale here is worth €6.01.

Listings sell for €6.01 on average, from €3.48 to €12.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €6.01 that is €3K to €5K a year per listing.

Average price
€6.01under the $15 to $100 sweet spot
Price range
€3.48–€12.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #65 within Nähen & Stoffe. It carries 1,246 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
5.1%
Average rank
#65in Nähen & Stoffe
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,246per listing
Listings tracked
26

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vlieseline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

41

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

15%

  • Brand 155%
  • Brand 211%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Vlieseline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vlieseline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bügelvlies66K/yr
  • vlieseline40K/yr
  • vlieseline h250 zum aufbügeln37K/yr
  • bügelvlies zum verstärken13K/yr
  • vlieseline zum aufbügeln11K/yr
  • bügelflies7K/yr
  • bügeleinlage7K/yr
  • vlies zum aufbügeln7K/yr
  • bügelvlies h2506K/yr
  • nähvlies5K/yr

Reviews and returns

What reviews say buyers love and hate about Vlieseline

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haftung/Klebrigkeit”
0.4%of orders come back
“klebt nicht am Stoff”
A buyer, on “Haftung/Klebrigkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vlieseline questions

Answered from the same tracked data.