- Flapen Score
- 42 / 100Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 4842
- Market size
- €1.6M/yr845K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 94 sellers
Flapen Score
Vitamix against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vitamix is stronger. Inside it, weaker.
Market
The Vitamix market on Amazon at a glance
Shoppers on Amazon Germany searched for Vitamix 845K times last year and spent an estimated €1.6M. All 5 brands take every click. Demand peaks in Jul–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.
- Searches, last 12 months
- 845K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €1.6Ma year
- Peak month
- July3.1× the quietest month
- Top search term
- nutribullet321K searches a year
02 · Price
A sale here is worth €107.30.
Listings sell for €107.30 on average, from €24.51 to €544.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €107.30 that is €54K to €80K a year per listing.
- Average price
- €107.30above the $15 to $100 sweet spot
- Price range
- €24.51–€544.37
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €54K–€80K
- Returns
- 3.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #46 within Elektrische Küchengeräte. It carries 1,663 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 1.7%
- Average rank
- #46in Elektrische Küchengeräte
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,663per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Vitamix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutribullet Pro 1200 Elektrischer Mixer Zerkleinerer Smoothie Mixer Multifunktionsmixer 1200w Leistung 700ml und 900ml Gläser schwarz NB120MB
- Price
- €85.17
- Rating
- 4.5/5
- Reviews
- 9,495
- Age
- 4y ago

nutribullet Original Elektrischer Mixer Zerkleinerer Smoothiemixer Smoothie Maker 600 W Leistung Einfach und schnell in der Anwendung Kompakt Leicht zu reinigen NB603DG
- Price
- €44.97
- Rating
- 4.6/5
- Reviews
- 2,071
- Age
- 4y ago

nutribullet Portable Smoothie Maker to go 475 ml BPA-freier Becher kabellos wiederaufladbar für 15+ Mixvorgänge tragbarer mini Mixer für mix & go zerkleinert Eis & Obst Schwarz NBP003B
- Price
- €24.51
- Rating
- 4.1/5
- Reviews
- 2,518
- Age
- 2y ago

Braun PowerBlend 9 JB9040BK Hochleistungs-Standmixer mit 1600 Watt Motor 2 l Tritan-Behälter 18 Programme 10 Geschwindigkeiten Schwarz
- Price
- €125.89
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 4y ago

nutribullet Original 600 Elektrischer Mixer Zerkleinerer Smoothiemixer Smoothie Maker 600 W Schwarz NB603B
- Price
- €44.59
- Rating
- 4.6/5
- Reviews
- 2,071
- Age
- 1y ago
Trending
estimated 90-day click momentum
Ninja PrecisionPro 2 1 l Küchenmaschine 4 Voreinstellungen und manuelle Einstellungen Pizza- und Brotteig zubereiten Gemüse schneiden und mehr spülmaschinengeeignete Teile Schwarz BZ651EU
- Price
- €92.00
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago

Nutribullet Pro 900 Smoothie Maker Multifunktions- Obst- & Gemüsemixer kompaktes Design einfache Bedienung schnelle Reinigung optimale Nährstoffextraktion 900W Mineral Olivgrün (NB904MAJD)
- Price
- €64.11
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago

nutribullet SmartSense Mixer Combo NBF550DG Standmixer mit 5 Geschwindigkeiten und Puls-Funktion 1.9L Mixbehälter 700 und 900mL Becher mit Griff Automatischer Zyklus To-Go-Deckel 1500W Schwarz
- Price
- €113.16
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

nutribullet Pro 900 Watt Leistung Einfach und schnell in der Anwendung Kompakt Leicht zu reinigen Mit 700 ml Becher Smoothiemixer Smoothie Maker Elektrischer Mixer Silber NB904S
- Price
- €61.63
- Rating
- 4.5/5
- Reviews
- 3,265
- Age
- 4y ago

Nutribullet Pro 900 Smoothie Maker Multifunktions- Obst- & Gemüsemixer kompaktes Design einfache Bedienung schnelle Reinigung optimale Nährstoffextraktion 900W Taubengrau (NB904MASN)
- Price
- €67.06
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago
Newest
by launch date
Ninja PrecisionPro 2 1 l Küchenmaschine 4 Voreinstellungen und manuelle Einstellungen Pizza- und Brotteig zubereiten Gemüse schneiden und mehr spülmaschinengeeignete Teile Schwarz BZ651EU
- Price
- €92.00
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago

Nutribullet Pro 900 Smoothie Maker Multifunktions- Obst- & Gemüsemixer kompaktes Design einfache Bedienung schnelle Reinigung optimale Nährstoffextraktion 900W Mineral Olivgrün (NB904MAJD)
- Price
- €64.11
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago

Nutribullet Pro 900 Smoothie Maker Multifunktions- Obst- & Gemüsemixer kompaktes Design einfache Bedienung schnelle Reinigung optimale Nährstoffextraktion 900W Taubengrau (NB904MASN)
- Price
- €67.06
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago

nutribullet Flex 590ml - tragbarer Smoothie-Mixer mit Trinkdeckel zerkleinert Eis und gefrorene Früchte USB-C Trageschlaufe BPA-freier Becher leicht zu reinigen Stahlgrau (NBP013GM)
- Price
- €41.70
- Rating
- 3.7/5
- Reviews
- 237
- Age
- 9mo ago

Ninja 3-in-1 Detect Power Blender Processor Pro kraftvolle 1200W Küchenmaschine Single Serve & Knethaken 3x Single Serve Tassen Krug Teig mischen & hacken Stone Gold TB401EUSTGD
- Price
- €142.74
- Rating
- 4.6/5
- Reviews
- 928
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
94
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
0%
- NutriBullet74%
- Ninja14%
- Braun6%
- Vitamix3%
- Bosch3%
Demand
Vitamix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 3.1×
Search terms
Top Vitamix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nutribullet321K/yr
- nutribullet mixer128K/yr
- vitamix67K/yr
- ninja küchenmaschine43K/yr
- braun mixer36K/yr
- ninja mixer 3 in 129K/yr
- vitamix blender23K/yr
- ninja food processor21K/yr
- bosch standmixer26K/yr
- nutribullet ultra 120024K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamix
We read the reviews and the return reasons for every product selling here.
“fehleranfällig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









