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Villeroy & Boch Toys Delight

Fail

Buyers convert on only 0.2% of searches, so Villeroy & Boch Toys Delight is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€82K/yr730K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
42%top-5 click share · 11 brands · 54 sellers

Flapen Score

Villeroy & Boch Toys Delight against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Villeroy & Boch Toys Delight is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Villeroy & Boch Toys Delight market on Amazon at a glance

Shoppers on Amazon Germany searched for Villeroy & Boch Toys Delight 730K times last year and spent an estimated €82K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 730K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
730K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
0.2%
Market size, estimated
€82Ka year
Peak month
December121.0× the quietest month
Top search term
weihnachtsgeschirr372K searches a year

02 · Price

A sale here is worth €62.40.

Listings sell for €62.40 on average, from €6.04 to €188.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €62.40 that is €0 to €6K a year per listing.

Average price
€62.40inside the $15 to $100 sweet spot
Price range
€6.04–€188.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #362 within Geschirr & Serviergeschirr. It carries 358 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
83%
Out of stock, average day
32.6%
Average rank
#362in Geschirr & Serviergeschirr
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
358per listing
Listings tracked
35

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Villeroy & Boch Toys Delight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

54

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

14%

  • Brand 132%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 14%)

Demand

Villeroy & Boch Toys Delight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 121.0×

Search terms

Top Villeroy & Boch Toys Delight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsgeschirr372K/yr
  • geschirr weihnachten38K/yr
  • weihnachts geschirr38K/yr
  • weihnachten geschirr18K/yr
  • weihnachtsservice34K/yr
  • weihnachtsgeschirr set57K/yr
  • hutschenreuther happy wintertime9K/yr
  • weihnachts kaffeeservice15K/yr
  • kaffeeservice weihnachten21K/yr
  • hutschenreuther weihnachtsgeschirr9K/yr

Reviews and returns

What reviews say buyers love and hate about Villeroy & Boch Toys Delight

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
40%of negative reviews mention “Preis-Leistungs-Verhältnis”
3.1%of orders come back
“achten Sie unbedingt auf die Preise, die variieren nach meinen Recherchen allein bei Amazon zwischen ca.150 und unter 80€.”
A buyer, on “Preis-Leistungs-Verhältnis”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Villeroy & Boch Toys Delight questions

Answered from the same tracked data.