Is villeroy & boch besteck profitable to sell on Amazon Germany?

The niche generates €70K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (39/100).

How competitive is the villeroy & boch besteck niche?

6 brands and 136 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in villeroy & boch besteck?

Top complaints mined from reviews: Rost/Korrodieren, Stärke, Kratzfestigkeit. The return rate is 1.5%.

When does demand for villeroy & boch besteck peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the villeroy & boch besteck niche?

Listings span €45.62–€256.35; the average listing price is €119.35 (sweet spot $15–$100). The average incumbent carries 916 reviews — the moat a new listing must climb.

villeroy & boch besteck

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€119.35

avg listing price — sweet spot $15–$100

Review moat

Good916.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€45.62–€256.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Market size

Bad€70K

€70K/yr · 59K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, villeroy & boch besteck is a €70K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

villeroy & boch besteck market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €60K–€90K; units × avg price
Conversion rate: 1.0%
Avg BSR: #302
Page quality: 0%
Prime: 77%
Sponsored: 71%
Out of stock: 7.1%
Avg brand age: 68 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

136

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

Villeroy & Boch81%
WMF10%
vivo - Villeroy & Boch Group4%
Vivo Villeroy & Boch3%
Alata2%
HIKAA1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top villeroy & boch besteck search terms

villeroy & boch besteck32K/yr +7.4%0.6% conv.
besteck villeroy boch9K/yr -18.5%0.7% conv.
villeroy und boch besteck7K/yr +2.4%0.6% conv.
besteck set villeroy boch5K/yr -4.3%0.9% conv.
villeroy boch besteck6K/yr -36.6%0.4% conv.

All search terms

Top villeroy & boch besteck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Villeroy & Boch - Piemont Besteckset 30 teilig 6 Personen Spülmaschinenfest Rostfrei Besteck Set Tafelbesteck Hochwertiges Besteck Essbesteck Set Messer Gabel Löffel Edestahl

Villeroy & Boch€89.624.3★246 rev

Villeroy & Boch Ella Besteckset 30tlg. 1. Wahl 18/10 Edelstahl spülmaschinenfest

Villeroy & Boch€88.274.2★66 rev

Villeroy & Boch - Mademoiselle Tafelbesteck Besteckset 68 teilig Spülmaschinenfest Rostfrei Besteck 12 Personen Besteckset 12 Personen Essbesteck Set Messer Gabel Löffel Edelstahl

Villeroy & Boch€191.964.5★610 rev

Villeroy & Boch - Blacksmith Besteckset 30 tlg. Platin Spülmaschinenfest Rostfrei Besteck Set 30 teilig Silber Essbesteck Gabel Messer Löffel Essbesteck Set Edelstahl

Villeroy & Boch€205.324.8★37 rev

Villeroy & Boch - Piemont Besteckset 24-teilig Silber Spülmaschinenfest Besteck Set für 6 Personen Besteckset Platin Besteck Edelstahl

Villeroy & Boch€72.354.4★1,143 rev

Newest

by launch date

Alata Vienna 18/10 Edelstahl Poliert Besteck Set 12 Personen Essbesteck 60 teilig Glänzend Spülmaschinenfest

Alata€66.3289 rev

1y ago

Villeroy & Boch Toys Delight Besteckset 30 teilig Silber Platin Spülmaschinenfest Besteck Set 6 Personen Rostfrei Weihnachtsmotive Gabel Messer Löffel Kaffeelöffel Kuchengabeln Edelstahl

Villeroy & Boch€145.33101 rev

2y ago

Villeroy & Boch - NewMoon Besteckset 24-teilig Platin Spülmaschinenfest Besteck Set für 6 Personen Silber Besteckset Besteck Edelstahl

Villeroy & Boch€132.5240 rev

6y ago

Villeroy & Boch - Boston Besteck Set 30 teilig 6 Personen Spülmaschinenfest Rostfrei Tafelbesteck Essbesteck Gabel Messer Besteck 30 Tlg. Essbesteck Set Besteckset Edelstahl

Villeroy & Boch€209.4658 rev

7y ago

Villeroy & Boch - Leandra Besteckset 30tlg. Platin Spülmaschinenfest Besteck Silber Tafelbesteck Besteck Set 6 Personen Edelstahl

Villeroy & Boch€66.5978 rev

7y ago

What buyers say about villeroy & boch besteck

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Sehr elegant und hervorragend verarbeitet”

Preis-Leistungs-Verhältnis11%

“BESTER online-Preis”

Gesamtgröße10%

“perfekt”

Design insgesamt7%

“Das Design ist schlicht”

Griff6%

“die Teile liegen angenehm in der Hand.”

beworben Vs Tatsächliches Produkt5%

“hat unsere Erwartungen erfüllt”

Gewicht leicht5%

“Die Teile sind mittelschwer”

Benutzerfreundlichkeit4%

“brauchbar scharfen Messern”

Form/Stil3%

“Elegant”

Gewicht schwer3%

“Gutes Gewicht, wirkt dadurch wertig”

What buyers complain about

Rost/Korrodieren22%

“Rost auf Messer”

Stärke10%

“stumpfe Messer”

Kratzfestigkeit7%

“Kratzspuren”

Gesamtgröße7%

“Die Klinge ist relativ schmal”

Qualität insgesamt7%

“zeigt eine äußerst schlechte Qualität auf”

Fleckenbeständigkeit6%

“das Besteck ist bereits voller Flecken.”

Preis-Leistungs-Verhältnis5%

“Das ist für den Verkaufspreis ein no go”

Materialqualität5%

“Material nicht mehr so gut wie früher”

Haltbarkeit4%

“Messer nach 1 Jahr stumpf”

Einfache Reinigung3%

“Selbst mit polieren bekomt man sie nicht weg”

Top return reasons

Gesamtgröße19%

Qualität insgesamt14%

Kratzfestigkeit9%

Rost/Korrodieren9%

beworben Vs Tatsächliches Produkt8%

Defekt Material/Teile5%

Gewicht schwer5%

Design insgesamt4%

Dünn3%

Geschenk Zweck3%

Common questions

Is villeroy & boch besteck profitable to sell on Amazon Germany?: The niche generates €70K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (39/100).
How competitive is the villeroy & boch besteck niche?: 6 brands and 136 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in villeroy & boch besteck?: Top complaints mined from reviews: Rost/Korrodieren, Stärke, Kratzfestigkeit. The return rate is 1.5%.
When does demand for villeroy & boch besteck peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the villeroy & boch besteck niche?: Listings span €45.62–€256.35; the average listing price is €119.35 (sweet spot $15–$100). The average incumbent carries 916 reviews — the moat a new listing must climb.