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Villeroy & Boch Besteck

Fail

The top 5 brands take 99% of clicks, so Villeroy & Boch Besteck is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€70K/yr59K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
42%top-5 click share · 6 brands · 136 sellers

Flapen Score

Villeroy & Boch Besteck against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Villeroy & Boch Besteck is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Villeroy & Boch Besteck market on Amazon at a glance

Shoppers on Amazon Germany searched for Villeroy & Boch Besteck 59K times last year and spent an estimated €70K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
1.0%
Market size, estimated
€70Ka year
Peak month
December3.1× the quietest month
Top search term
villeroy & boch besteck32K searches a year

02 · Price

A sale here is worth €119.35.

Listings sell for €119.35 on average, from €45.62 to €256.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €119.35 that is €0 to €12K a year per listing.

Average price
€119.35above the $15 to $100 sweet spot
Price range
€45.62–€256.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #302 within Besteck. It carries 916 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
77%
Out of stock, average day
7.1%
Average rank
#302in Besteck
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
916per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Villeroy & Boch Besteck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

136

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

0%

  • Brand 181%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Villeroy & Boch Besteck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Villeroy & Boch Besteck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • villeroy & boch besteck32K/yr
  • besteck villeroy boch9K/yr
  • villeroy und boch besteck7K/yr
  • besteck set villeroy boch5K/yr
  • villeroy boch besteck6K/yr

Reviews and returns

What reviews say buyers love and hate about Villeroy & Boch Besteck

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Rost/Korrodieren”
1.5%of orders come back
“Rost auf Messer”
A buyer, on “Rost/Korrodieren”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Villeroy & Boch Besteck questions

Answered from the same tracked data.