Villeroy & Boch Besteck
FailThe top 5 brands take 99% of clicks, so Villeroy & Boch Besteck is a Fail.
- Flapen Score
- 39 / 100Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 4839
- Market size
- €70K/yr59K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 42%top-5 click share · 6 brands · 136 sellers
Flapen Score
Villeroy & Boch Besteck against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Villeroy & Boch Besteck is stronger. Inside it, weaker.
Market
The Villeroy & Boch Besteck market on Amazon at a glance
Shoppers on Amazon Germany searched for Villeroy & Boch Besteck 59K times last year and spent an estimated €70K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €70Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- villeroy & boch besteck32K searches a year
02 · Price
A sale here is worth €119.35.
Listings sell for €119.35 on average, from €45.62 to €256.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €119.35 that is €0 to €12K a year per listing.
- Average price
- €119.35above the $15 to $100 sweet spot
- Price range
- €45.62–€256.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€12K
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #302 within Besteck. It carries 916 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 77%
- Out of stock, average day
- 7.1%
- Average rank
- #302in Besteck
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 916per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Villeroy & Boch Besteck products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
136
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
0%
- Brand 181%
- Brand 210%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Villeroy & Boch Besteck search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Villeroy & Boch Besteck search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- villeroy & boch besteck32K/yr
- besteck villeroy boch9K/yr
- villeroy und boch besteck7K/yr
- besteck set villeroy boch5K/yr
- villeroy boch besteck6K/yr
Reviews and returns
What reviews say buyers love and hate about Villeroy & Boch Besteck
We read the reviews and the return reasons for every product selling here.
“Rost auf Messer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Villeroy & Boch Besteck questions
Answered from the same tracked data.









