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Vileda Professional

Fail

The top 5 brands take 100% of clicks, so Vileda Professional is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€126K/yr108K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
50%top-5 click share · 3 brands · 140 sellers

Flapen Score

Vileda Professional against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vileda Professional is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vileda Professional market on Amazon at a glance

Shoppers on Amazon Germany searched for Vileda Professional 108K times last year and spent an estimated €126K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
7.6%
Market size, estimated
€126Ka year
Top search term
vileda mikrofasertücher32K searches a year

02 · Price

A sale here is worth €15.40.

Listings sell for €15.40 on average, from €2.51 to €163.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €15.40 that is €4K to €8K a year per listing.

Average price
€15.40inside the $15 to $100 sweet spot
Price range
€2.51–€163.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Küchentextilien. It carries 2,922 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#151in Küchentextilien
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
2,922per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Vileda Professional products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

0%

  • Brand 176%
  • Brand 221%
  • Brand 33%

Search terms

Top Vileda Professional search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vileda mikrofasertücher32K/yr
  • vileda tücher14K/yr
  • vileda professional11K/yr
  • vileda lappen11K/yr
  • vileda microfasertuch10K/yr
  • vileda putzlappen9K/yr
  • vileda spültücher7K/yr
  • vileda tuch6K/yr
  • vileda microfibre6K/yr
  • vileda spültuch3K/yr

Reviews and returns

What reviews say buyers love and hate about Vileda Professional

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Dicke”
0.3%of orders come back
“sie sind sehr dünn”
A buyer, on “Dicke”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vileda Professional questions

Answered from the same tracked data.