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Vileda Dampfreiniger Ersatzbezüge

Fail

Demand is soft, at -44.0% this quarter, so Vileda Dampfreiniger Ersatzbezüge is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€55K/yr39K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
70%top-5 click share · 8 brands · 52 sellers

Flapen Score

Vileda Dampfreiniger Ersatzbezüge against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vileda Dampfreiniger Ersatzbezüge is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vileda Dampfreiniger Ersatzbezüge market on Amazon at a glance

Shoppers on Amazon Germany searched for Vileda Dampfreiniger Ersatzbezüge 39K times last year and spent an estimated €55K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
11.6%
Market size, estimated
€55Ka year
Peak month
January2.1× the quietest month
Top search term
vileda dampfreiniger ersatzbezüge21K searches a year

02 · Price

A sale here is worth €12.31.

Listings sell for €12.31 on average, from €8.41 to €17.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €12.31 that is €3K to €6K a year per listing.

Average price
€12.31under the $15 to $100 sweet spot
Price range
€8.41–€17.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #48 within Haushaltsreiniger & Staubsauger. It carries 990 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#48in Haushaltsreiniger & Staubsauger
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
990per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Vileda Dampfreiniger Ersatzbezüge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

52

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Brand 137%
  • Brand 233%
  • Brand 310%
  • Brand 410%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Vileda Dampfreiniger Ersatzbezüge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Vileda Dampfreiniger Ersatzbezüge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vileda dampfreiniger ersatzbezüge21K/yr
  • vileda steam ersatzbezug6K/yr
  • vileda dampfreiniger ersatzbezug5K/yr
  • vileda steam plus ersatzbezug6K/yr

Reviews and returns

What reviews say buyers love and hate about Vileda Dampfreiniger Ersatzbezüge

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Etwas zugroß”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vileda Dampfreiniger Ersatzbezüge questions

Answered from the same tracked data.