Is vietnamesischer kaffee profitable to sell on Amazon Germany?

The niche generates €67K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (47/100).

How competitive is the vietnamesischer kaffee niche?

10 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in vietnamesischer kaffee?

Top complaints mined from reviews: Geruch, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 0.3%.

When does demand for vietnamesischer kaffee peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vietnamesischer kaffee niche?

Listings span €5.97–€45.12; the average listing price is €20.69 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

vietnamesischer kaffee

Skip it

Soft demand (-18.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great169.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.69

avg listing price — sweet spot $15–$100

Price range

Great€5.97–€45.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad€67K

€67K/yr · 78K searches

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, vietnamesischer kaffee is a €67K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

vietnamesischer kaffee market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €83K–€103K; units × avg price
Conversion rate: 4.2%
Avg BSR: #198
Page quality: 0%
Prime: 73%
Sponsored: 59%
Out of stock: 5.5%
Avg brand age: 49 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

VietBeans37%
Trung Nguyen31%
genetsy11%
Papa Vo7%
ebaney4%
VietCoff3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vietnamesischer kaffee search terms

vietnamesischer kaffee51K/yr -21.7%4.3% conv.
trung nguyen kaffee7K/yr -0.3%3.7% conv.
trung nguyen5K/yr +14.7%5.1% conv.
vietnamese coffee5K/yr -26.9%2.4% conv.
kaffee vietnam4K/yr -20.1%4.5% conv.
vietnamesischer kaffee trung nguyen3K/yr -1.9%2.5% conv.
vietnam kaffee3K/yr -32.8%4.1% conv.

All search terms

Top vietnamesischer kaffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VietBeans Traditional - Hochwertiger vietnamesischer Kaffee Gemahlener Röstkaffee Kaffee Vietnam - 250g

VietBeans€12.434.4★246 rev

VietBeans Geschenkset Frühstück zu zweit Kaffeegeschenk - 250g gemahlener Traditional + 2 x Edelstahlfilter (Phin) + gez. Kondensmilch - Kaffee Geschenk - Geschenk für Kaffeeliebhaber

VietBeans€30.874.7★467 rev

Trung Nguyen Creative 4 : Arabica und Robusta - Kaffee aus Vietnam 250g

genetsy€8.804.5★57 rev

TRUNG NGUYEN - Kaffee Geröstet & Gemahlen Creative 5-1 X 250 GR

Trung Nguyen€9.314.4★168 rev

5x250g Trung Nguyen Creative 1 Vietnam Kaffee Robusta gemahlen

Trung Nguyen€25.874.8★100 rev

Newest

by launch date

VietCoff Ca Phe Sua Vietnamesischer Kaffee Milchkaffee Blend 80/20 Robusta Arabica 250g

VietCoff€10.146 rev

5mo ago

Yjemle 1 Set Vietnamesischer Kaffeefilter Edelstahl Kaffeetopf Tropfinfusionstasse Brühteemaschine Kein Papier Tropfkaffeetopf Maschine Filter Attraktive Verarbeitung wiederverwendbare Filter

Yjemle€5.9714 rev

11mo ago

TRUNG NGUYEN - Kaffee Geröstet & Gemahlen Creative 5-1 X 250 GR

Trung Nguyen€9.31168 rev

1y ago

asiastreetfood Vietnam Kaffee Box mit Rezeptkarte 250g vietnamesischer Kaffee & gezuckerte Kondensmilch 2 Metallfilter & 2 Kaffeegläser von Trung Nguyen

asiastreetfood€41.6522 rev

1y ago

5er Pack (5x336g) Trung Nguyen Vietnam Kaffee (1680 kaffee)

Papa Vo€27.9552 rev

2y ago

What buyers say about vietnamesischer kaffee

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt48%

“Mega lecker”

Koffeingehalt12%

“Guter Kaffee”

Geschmack9%

“Ein richtig guter Kaffee mit intensivem Schokoladenaroma”

Qualität insgesamt9%

“Funktion super, wirkt hochwertig, leicht zu reinigen”

Geruch7%

“Er entfaltet sein bestes Aroma ab der 3. KW nach der Röstung bis ca. 3 Monate danach”

beworben Vs Tatsächliches Produkt3%

“-Erfüllt seinen Zweck”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Leckere Sorten und eine verständliche Anleitung sind auch dabei”

Einfache Reinigung1%

“Funktion super, wirkt hochwertig, leicht zu reinigen”

Löslichkeit1%

“Gut löslich”

Preis-Leistungs-Verhältnis1%

“gut,ist sein Geld wert.”

What buyers complain about

Geruch13%

“Der Geruch ist ganz anders”

Entflammbar10%

“Aber brennt schlecht ab”

Preis-Leistungs-Verhältnis10%

“teuer”

Geschmack10%

“Kaffeegeschmack mal anders”

Salzgehalt10%

“egal als Salt Coffee oder mit gesüsster Kondensmilch”

Geschmack insgesamt8%

“Leider totaler Reinfall: Dieser gemahlene Kaffee hat praktisch keinen Geschmack – extrem fahl, wässrig, kein Aroma, kein Nachhall”

Rost/Korrodieren6%

“Noch schlimmer: Beide gelieferten Föhnfilter hatten bereits bei der Ankunft rostige Stellen”

Materialqualität3%

“wie billiges Material”

Abgestanden/verfault/verwöhnt3%

“Leider ist diese Lieferung auch nicht frisch geröstet, daher gebe ich nur 2 Sterne 🌟”

Qualität insgesamt3%

“Absolute Enttäuschung – minderwertige Qualität”

Top return reasons

Qualität insgesamt22%

Gesamtgröße19%

Filterung19%

Rost/Korrodieren7%

Geruch6%

Funktionalität insgesamt6%

Reinigungsmodi6%

Geschenk Zweck6%

Materialqualität6%

Verklemmen/Verstopfen2%

Common questions

Is vietnamesischer kaffee profitable to sell on Amazon Germany?: The niche generates €67K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (47/100).
How competitive is the vietnamesischer kaffee niche?: 10 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in vietnamesischer kaffee?: Top complaints mined from reviews: Geruch, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
When does demand for vietnamesischer kaffee peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the vietnamesischer kaffee niche?: Listings span €5.97–€45.12; the average listing price is €20.69 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.