Is vase profitable to sell on Amazon Germany?

The niche generates €450K/yr across 65 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the vase niche?

44 brands and 77 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in vase?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 2.3%.

When does demand for vase peak?

Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.

What does it cost to enter the vase niche?

Listings span €5.91–€36.89; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.

vase

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-38.2% this quarter) keeps it on the watch list.

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great335.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.38

avg listing price — sweet spot $15–$100

Price range

Good€5.91–€36.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good€450K

€450K/yr · 2.6M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-38.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, vase is a €450K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

vase market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: €461K–€615K; units × avg price
Conversion rate: 1.1%
Avg BSR: #145
Page quality: 0%
Prime: 92%
Sponsored: 88%
Out of stock: 7.8%
Avg brand age: 35 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

28%

Top 20: 64%

Open market

55%

Hanaomaoyi12%
anquephd9%
CEMABT7%
ComSaf6%
SUKIYPO6%
GUKJOB4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Open Trend

Top vase search terms

vase966K/yr -35.6%0.7% conv.
vasen401K/yr -31.7%0.5% conv.
blumenvase270K/yr -45.1%0.9% conv.
vasen set98K/yr -15.4%0.8% conv.
glasvase127K/yr -37.5%0.5% conv.
vase glas83K/yr -26.5%0.8% conv.
vase beige84K/yr -34.6%1.0% conv.
blumenvasen48K/yr -8.9%0.8% conv.
vase weiß68K/yr -48.3%0.8% conv.
glasvasen51K/yr -29.9%0.5% conv.

All search terms

Top vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hanaomaoyi Vase für Pampasgras20cm Keramik Vase Weiß Matt Rund Modern Design Boho Style for deko Aesthetic Blumenvase für Wohnzimmer Schlafzimmer Dekoration Einfach Nordic Stil(Weiß)

Hanaomaoyi€8.744.7★571 rev

ComSaf Kleine Vasen Deko für Tischdeko Modern Blumenvase Glas Mini Vase Tulpen Set Glasvase Zylinder Rund Gross Tulpenvase für Tulpen Pampasgras Orchideen Rosen 20 cm Hoch Transparent

ComSaf€10.224.6★848 rev

Moderne Keramik Vase Weiß Gerippt Zylindrische Form (Beige)

anquephd€11.804.5★100 rev

Keramik Vase SUKIYPO Beige Moderne Vasen für Nordisches Vasen Deko ästhetische Boho Blumenvase für Zuhause Wohnzimmer Büro Bauernhaus Couchtisch Dekoration

SUKIYPO€19.384.6★208 rev

Vasen Deko -Weiße Keramik Vases Satz von 3 für Moderne Home Decor Deco Matte Vase für Pampasgras Vasen Deko Aesthetic Neutral Boho Skandinavische Deko Vases (A Weiß)

kogxscej€20.284.4★726 rev

Newest

by launch date

OFFASST Weiß Keramik Vasen Set 3-teilig | Iconic Home Vase für Pampasgras & Trockenblumen | Moderne Tischdeko | Neutral Boho Skandinavische Vase Hoch für Wohnzimmer

OFFASST€18.0353 rev

7mo ago

Der Rose 12 Stück kleine Vasen für Tischdeko 125 ml Transparente Blumenvase aus Glas für Hochzeitsdeko Party Deko Tischdeko

Der Rose€15.5244 rev

11mo ago

Moderne Keramik Vase Weiß Gerippt Zylindrische Form (Beige)

anquephd€11.80100 rev

1y ago

Vasen Deko Blumenvase Weiß Spiralvasen Moderne Pampasgras Vase Mini Boho Tulpenvase für Wohnzimmer Küche Büro Dekorative

PCJCYGGL€5.9167 rev

1y ago

Anquephd Keramikvase 20 cm Weiß Minimalistische Blumenvase für Moderne Dekoration Geeignet für Pampasgras

anquephd€10.76100 rev

1y ago

What buyers say about vase

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Bestens”

Design insgesamt15%

“- Schlichtes, modernes Design”

Gesamtgröße10%

“Passt”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt9%

“entspricht genau dem Foto”

Form/Stil5%

“Sehr stylish”

Stärke4%

“Schöne stabile Ware”

Farbe4%

“Sehr hübsch”

Materialqualität3%

“Das Material fühlt sich solide an”

Geschenk Zweck3%

“Super Geschenk”

What buyers complain about

Gesamtgröße34%

“Ein wenig kleiner als erwartet”

Qualität insgesamt7%

“genauerem Hinsehen dann doch aber wieder so ein halbherzig in Fernost hergestelltes Produkt, das den Versprechungen des Anbieters nicht gerecht wird:.”

Dicke7%

“Etwas dünnwandig”

Preis-Leistungs-Verhältnis7%

“Schade ums Geld”

Materialqualität6%

“Plastik und schlecht verarbeitet”

Farbe2%

“Farbton uni”

Hartes Gefühl2%

“die Vase war so rauh,”

Wasserbeständigkeit2%

“Vase nicht wasserdicht”

Defekt Material/Teile2%

“Kam leider zum Teil kaputt an”

Funktionalität insgesamt2%

“Für Trockenblumen ok, alles andere funktioniert leider nicht”

Top return reasons

Gesamtgröße64%

Materialqualität8%

Qualität insgesamt6%

Farbe4%

beworben Vs Tatsächliches Produkt3%

Defekt Material/Teile3%

Preis-Leistungs-Verhältnis1%

Dünn1%

Lackqualität1%

Kratzfestigkeit1%

Common questions

Is vase profitable to sell on Amazon Germany?: The niche generates €450K/yr across 65 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the vase niche?: 44 brands and 77 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in vase?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 2.3%.
When does demand for vase peak?: Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
What does it cost to enter the vase niche?: Listings span €5.91–€36.89; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.

vase

vase market data

Competition & brand share

Demand & seasonality

Top vase search terms

Top vase products on Amazon

Top sellers

Newest

Trending

What buyers say about vase

What buyers love

What buyers complain about

Top return reasons

Common questions

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