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Vanille Kerzen

Fail

Demand is soft, at -61.1% this quarter, so Vanille Kerzen is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€70K/yr159K searches / yr
90-day growth
-61.1%search demand this quarter
Competition
33%top-5 click share · 8 brands · 57 sellers

Flapen Score

Vanille Kerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vanille Kerzen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanille Kerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Vanille Kerzen 159K times last year and spent an estimated €70K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-61.1%
Conversion, latest week
3.3%
Market size, estimated
€70Ka year
Top search term
ipuro kerze24K searches a year

02 · Price

A sale here is worth €13.34.

Listings sell for €13.34 on average, from €2.39 to €29.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.34 that is €1K to €3K a year per listing.

Average price
€13.34under the $15 to $100 sweet spot
Price range
€2.39–€29.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #444 within Kerzen & Kerzenhalter. It carries 864 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
86%
Out of stock, average day
10.1%
Average rank
#444in Kerzen & Kerzenhalter
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
864per listing
Listings tracked
64

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vanille Kerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

8 flat

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

1%

  • Brand 134%
  • Brand 232%
  • Brand 316%
  • Brand 414%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Vanille Kerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Vanille Kerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipuro kerze24K/yr
  • glade duftkerze39K/yr
  • ipuro duftkerze9K/yr
  • duftkerze glade10K/yr
  • jean & len kerze9K/yr
  • yankee candles vanille10K/yr
  • duftkerze ipuro5K/yr
  • yankee candles vanilla cupcake3K/yr
  • vanille kerzen6K/yr
  • glade kerze6K/yr

Reviews and returns

What reviews say buyers love and hate about Vanille Kerzen

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Geruch”
44%of negative reviews mention “Geruch”
0.6%of orders come back
“Duft”
A buyer, on “Geruch”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vanille Kerzen questions

Answered from the same tracked data.