Vanille Kerzen
FailDemand is soft, at -61.1% this quarter, so Vanille Kerzen is a Fail.
- Flapen Score
- 46 / 100Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 4846
- Market size
- €70K/yr159K searches / yr
- 90-day growth
- -61.1%search demand this quarter
- Competition
- 33%top-5 click share · 8 brands · 57 sellers
Flapen Score
Vanille Kerzen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vanille Kerzen is stronger. Inside it, weaker.
Market
The Vanille Kerzen market on Amazon at a glance
Shoppers on Amazon Germany searched for Vanille Kerzen 159K times last year and spent an estimated €70K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -61.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €70Ka year
- Top search term
- ipuro kerze24K searches a year
02 · Price
A sale here is worth €13.34.
Listings sell for €13.34 on average, from €2.39 to €29.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.34 that is €1K to €3K a year per listing.
- Average price
- €13.34under the $15 to $100 sweet spot
- Price range
- €2.39–€29.34
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #444 within Kerzen & Kerzenhalter. It carries 864 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 86%
- Out of stock, average day
- 10.1%
- Average rank
- #444in Kerzen & Kerzenhalter
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 864per listing
- Listings tracked
- 64
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Vanille Kerzen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jean & Len Scented Candle Manuka Honey & Vanilla 8.4 x 8.4 x 9.5 cm 195 g
- Price
- €7.53
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

ipuro - dekorative ipuro sunny beachtime Duftkerze - minimalistische & puristische Duftkerzen im Glas - intensive Duftkerzen mit spritzigen & frischen Noten - stilvolle Kerze 125 g
- Price
- €3.45
- Rating
- 4.4/5
- Reviews
- 2,481
- Age
- 5y ago

ipuro - dekorative ipuro time for a hug Duftkerze - sinnliche & puristische Duftkerzen im Glas - intensive Duftkerzen mit Vanillecookie Noten - stilvolle Kerze für ein harmonisches Dufterlebnis 125 g
- Price
- €4.44
- Rating
- 4.2/5
- Reviews
- 291
- Age
- 5y ago

Glade Duftkerze Romantic Vanilleblüte angereichert mit ätherischen Ölen vegan 30-Stunden-Duft 1 Kerze
- Price
- €3.36
- Rating
- 4.1/5
- Reviews
- 206
- Age
- 1y ago

Yankee Candle Duftkerze im Glas (groß) | Vanilla | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen
- Price
- €21.15
- Rating
- 4.6/5
- Reviews
- 5,727
- Age
- 10y ago
Trending
estimated 90-day click momentum
Glade Duft-Kerze im Glas 6er Pack Peach Paradise bis zu 27 Stunden Brenndauer (6 x 112g)
- Price
- €19.86
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago

Yankee Candle Signature Duftkerze ; große Kerze mit langer Brenndauer Vanilla Cupcake ; Soja-Wachs-Mix
- Price
- €27.29
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 3y ago

ipuro Classic dekorative Duftkerze - CACHEMIRE | Duftkerze im Glas mit zarter Rose & würziger Johannisbeere über Zedernholz & Amber | Kerzen mit langanhaltendem Duft | Raumduftkerze in beige 270g
- Price
- €18.95
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2y ago

ipuro time to be Duftkerze - dekorative & relaxende Duftkerzen im Glas - Intensive Duftkerzen mit frischen Zitrusfrüchten - stilvolle Kerze für EIN entspannendes Dufterlebnis 125 g
- Price
- €4.23
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 3y ago

ipuro - dekorative ipuro sunny beachtime Duftkerze - minimalistische & puristische Duftkerzen im Glas - intensive Duftkerzen mit spritzigen & frischen Noten - stilvolle Kerze 125 g
- Price
- €3.45
- Rating
- 4.4/5
- Reviews
- 2,481
- Age
- 5y ago
Newest
by launch date
Glade Duft-Kerze im Glas 6er Pack Peach Paradise bis zu 27 Stunden Brenndauer (6 x 112g)
- Price
- €19.86
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago

Glade Winterduftkerzen Geschenkset 4er Set mit Winterdüften: Apple Pie Winter Berries Vanilla Cream Cookies & Frosted Floral Cherry
- Price
- €10.31
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago

Jean & Len Scented Candle Basil Mint & Eucalyptus vegan 195 g
- Price
- €7.41
- Rating
- 3.7/5
- Reviews
- 42
- Age
- 1y ago

Jean & Len Scented Candle Green Tea & Citrus frischer Duft vegan 195 g
- Price
- €7.44
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago

Jean & Len Scented Candle Manuka Honey & Vanilla 8.4 x 8.4 x 9.5 cm 195 g
- Price
- €7.53
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
8 flat
Sellers
57
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 69%
Open market
1%
- Glade34%
- Ipuro32%
- Jean & Len16%
- Yankee Candle14%
- Air Wick1%
- mepure1%
- Open — no brand owns it (2 brands, 1%)
Demand
Vanille Kerzen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.7× · 7 of 12 months tracked
Search terms
Top Vanille Kerzen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ipuro kerze24K/yr
- glade duftkerze39K/yr
- ipuro duftkerze9K/yr
- duftkerze glade10K/yr
- jean & len kerze9K/yr
- yankee candles vanille10K/yr
- duftkerze ipuro5K/yr
- yankee candles vanilla cupcake3K/yr
- vanille kerzen6K/yr
- glade kerze6K/yr
Reviews and returns
What reviews say buyers love and hate about Vanille Kerzen
We read the reviews and the return reasons for every product selling here.
“Duft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanille Kerzen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









