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Vaiana Geburtstagsdeko

Fail

Shoppers spend an estimated $23K a year here, so Vaiana Geburtstagsdeko is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€23K/yr78K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
56%top-5 click share · 17 brands · 41 sellers

Flapen Score

Vaiana Geburtstagsdeko against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Vaiana Geburtstagsdeko is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaiana Geburtstagsdeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Vaiana Geburtstagsdeko 78K times last year and spent an estimated €23K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
2.6%
Market size, estimated
€23Ka year
Peak month
July3.2× the quietest month
Top search term
vaiana geburtstagsdeko42K searches a year

02 · Price

A sale here is worth €11.34.

Listings sell for €11.34 on average, from €4.83 to €22.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €11.34 that is €0 to €1K a year per listing.

Average price
€11.34under the $15 to $100 sweet spot
Price range
€4.83–€22.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #627 within Partyzubehör & Dekoration. It carries 148 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
8.3%
Average rank
#627in Partyzubehör & Dekoration
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
148per listing
Listings tracked
24

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Vaiana Geburtstagsdeko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

41

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

19%

  • Brand 139%
  • Brand 220%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Vaiana Geburtstagsdeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Vaiana Geburtstagsdeko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaiana geburtstagsdeko42K/yr
  • vaiana geburtstag6K/yr
  • vaiana deko7K/yr
  • vaiana deko geburtstag5K/yr
  • vaiana luftballons4K/yr
  • moana geburtstagsdeko4K/yr
  • vaiana ballon3K/yr
  • vaiana party3K/yr
  • vaiana party deko3K/yr
  • vaiana geburtstagsdeko set1K/yr

Reviews and returns

What reviews say buyers love and hate about Vaiana Geburtstagsdeko

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Druckqualität”
1.4%of orders come back
“Die Qualität vom Druck ist unterirdisch”
A buyer, on “Druckqualität”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vaiana Geburtstagsdeko questions

Answered from the same tracked data.