Is turnmatte profitable to sell on Amazon Germany?

The niche generates €136K/yr across 58 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the turnmatte niche?

28 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in turnmatte?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Inflation/Deflation. The return rate is 1.3%.

When does demand for turnmatte peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the turnmatte niche?

Listings span €13.42–€113.46; the average listing price is €47.92 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.

turnmatte

Worth a look

Shows a sweet-spot price point ($47.92 avg), but soft demand (-24.3% this quarter) keeps it on the watch list.

Avg price

Great€47.92

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great€13.42–€113.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good833.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€136K

€136K/yr · 281K searches

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, turnmatte is a €136K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

turnmatte market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €120K–€144K; units × avg price
Conversion rate: 1.0%
Avg BSR: #43
Page quality: 0%
Prime: 34%
Sponsored: 78%
Out of stock: 7.4%
Avg brand age: 46 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

28 flat

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

35%

Top 20: 74%

Open market

32%

ALPIDEX25%
PhysKcal15%
KaMel GmbH11%
EYEPOWER7%
CCLIFE6%
MSPORTS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top turnmatte search terms

turnmatte klappbar45K/yr -0.4%0.9% conv.
weichbodenmatte38K/yr -21.1%0.3% conv.
gymnastikmatte faltbar25K/yr +2.9%0.8% conv.
turnmatte für zuhause56K/yr -62.7%0.4% conv.
sportmatte kinder13K/yr +19.8%0.3% conv.
gymnastikmatte kinder13K/yr +12.0%0.2% conv.
klappbare turnmatte9K/yr -9.0%0.9% conv.
weichbodenmatte klappbar11K/yr -31.9%0.4% conv.
weichbodenmatten7K/yr -5.9%0.1% conv.
turnmatte dick8K/yr -56.2%0.4% conv.

All search terms

Top turnmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play

PhysKcal€41.364.4★245 rev

Klappbare Turnmatte | ca. 185 x 76 x 3 2 cm | Tragbare und faltbare Kinder Weichbodenmatte auch ideal als Gymnastikmatte Fitnessmatte Yogamatte - Spielmatte (bunt)

KaMel GmbH€29.564.2★137 rev

ALPIDEX Turnmatte klappbare Weichbodenmatte 185 x 78 x 3 2 cm Gymnastikmatte Sportmatte für zuhause Kinder Erwachsene Farbe:lila

ALPIDEX€27.084.7★891 rev

ALPIDEX Turnmatte klappbare Weichbodenmatte 185 x 78 x 3 2 cm Gymnastikmatte Sportmatte für zuhause Kinder Erwachsene Farbe:grün

ALPIDEX€27.484.7★891 rev

CCLIFE Turnmatte für zuhause 180x60x5cm Turnmatte klappbar Gymnastikmatte dick 5cm geeignet für Indoor-Sportarten Weichbodenmatte für alle Altersgruppen

CCLIFE€30.624.6★1,650 rev

Newest

by launch date

NEOLYMP Turnmatte klappbar - Faltbare Gymnastikmatte für Zuhause - Dicke Fitnessmatte für Kampfsport Yoga & Pilates - Weiche Bodenmatte mit Tragegriff & Klett-Verbindung (Grün 190 x 80 x 3 cm)

NEOLYMP€27.320 rev

1mo ago

Klappbare Turnmatte | ca. 185 x 76 x 3 2 cm | Tragbare und faltbare Kinder Weichbodenmatte auch ideal als Gymnastikmatte Fitnessmatte Yogamatte - Spielmatte (bunt)

KaMel GmbH€29.56137 rev

8mo ago

eyepower 180x60 Klappbare Turnmatte für Zuhause - Gymnastikmatte Dicke 3cm - Weichbodenmatte Klappbar - Turnmatte Kinder Outdoor Sport Matratze Sportmatte Faltbar Fitness Yogamatte Matte Mint-Lila

EYEPOWER€30.871,078 rev

1y ago

COSTWAY Turnmatte klappbar 180 x 120cm Weichbodenmatte Gymnastikmatte 5 fach faltbar aus PU mit Tragegriff Sportmatte Fitnessmatte zuhause für Kinder Erwachsene (Blau)

COSTWAY€69.0943 rev

1y ago

MSPORTS Turnmatte Premium klappbare Weichbodenmatte 190 x 80 x 5 cm Gymnastikmatte Sportmatte für zuhause Kinder Erwachsene (Blau 190 x 80 x 5 cm)

MSPORTS€58.71227 rev

1y ago

What buyers say about turnmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Qualität”

Übung/Sporteignung8%

“Perfekt 👍 Super feine Yogamatte 👍”

Benutzerfreundlichkeit7%

“Gute Handhabung und schnell auf- und abgebaut”

beworben Vs Tatsächliches Produkt7%

“Produkt aber wie gewünscht”

Komfort insgesamt5%

“Perfekt für Zuhause & super bequem”

Griff4%

“Rutschfest ist es allerdings auf jeden Fall - auch auf Teppich”

Kissen4%

“Super pad”

Preis-Leistungs-Verhältnis4%

“Super Preis-Leistung”

Gesamtgröße4%

“Grösse”

Dicke4%

“Farbe und Dicke toll”

What buyers complain about

Haltbarkeit13%

“Haltbarkeit eher mau”

Qualität insgesamt10%

“Qualität unzureichend”

Inflation/Deflation8%

“Sofortiger Luftverlust”

Preis-Leistungs-Verhältnis6%

“Rausgeworfenes Geld”

Dicke5%

“sehr dünn”

Defekt Material/Teile5%

“Kam leider schon defekt an”

Geruch4%

“Riecht am Anfang etwas”

Gesamtgröße4%

“ungutes Packmaß”

Griff3%

“Rutsch leider”

Funktionalität insgesamt3%

“Sofortiger Luftverlust”

Top return reasons

Gesamtgröße27%

Dünn9%

Qualität insgesamt8%

Hartes Gefühl8%

Griff4%

Defekt Material/Teile4%

Materialqualität4%

Geruch3%

Gewicht schwer3%

Nähen/Finish/Polieren3%

Common questions

Is turnmatte profitable to sell on Amazon Germany?: The niche generates €136K/yr across 58 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the turnmatte niche?: 28 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in turnmatte?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Inflation/Deflation. The return rate is 1.3%.
When does demand for turnmatte peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the turnmatte niche?: Listings span €13.42–€113.46; the average listing price is €47.92 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.

turnmatte

turnmatte market data

Competition & brand share

Demand & seasonality

Top turnmatte search terms

Top turnmatte products on Amazon

Top sellers

Newest

Trending

What buyers say about turnmatte

What buyers love

What buyers complain about

Top return reasons

Common questions

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