Is Türkranz profitable to sell on Amazon Germany?

Flapen scores Türkranz 55 out of 100 on Amazon Germany, a Maybe. Shoppers spend €212K a year across 57 tracked products. 0 of the 22 products launched in the last year cleared the first-year sales bar. Search demand grew -49.3% in the last 90 days.

How competitive is the Türkranz niche on Amazon Germany?

40 brands and 56 sellers compete in Türkranz on Amazon Germany. The top 5 Türkranz products take 30% of clicks, and the top 5 brands take 41%.

What do buyers complain about in Türkranz?

Türkranz buyers on Amazon Germany complain most about Qualität insgesamt, beworben Vs Tatsächliches Produkt, and Preis-Leistungs-Verhältnis. An estimated 2.9% of orders come back.

When does demand for Türkranz peak?

Search demand for Türkranz on Amazon Germany peaks in Jan–Feb–Mar, and the busiest month runs 3.7× the quietest.

What does it cost to enter the Türkranz niche?

Türkranz sells for €16.97 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.37 to €25.70. The average product has 161 reviews, the count a new listing must catch up to.

Türkranz

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -49.3% this quarter, so Türkranz is a Maybe.

Filters No Dominant Brand

Flapen Score: 55
55 / 100Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size: €212K/yr1.3M searches / yr
90-day growth: -49.3%search demand this quarter
Competition: 30%top-5 click share · 40 brands · 56 sellers

Flapen Score

Türkranz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Türkranz is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Türkranz market on Amazon at a glance

Shoppers on Amazon Germany searched for Türkranz 1.3M times last year and spent an estimated €212K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €212K a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -49.3%
Conversion, latest week: 1.0%
Market size, estimated: €212Ka year
Peak month: January3.7× the quietest month
Top search term: türkranz310K searches a year

02 · Price

A sale here is worth €16.97.

Listings sell for €16.97 on average, from €8.37 to €25.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €16.97 that is €2K to €4K a year per listing.

Average price: €16.97inside the $15 to $100 sweet spot
Price range: €8.37–€25.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #105 within Dekoartikel. It carries 161 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 84%
Out of stock, average day: 15.4%
Average rank: #105in Dekoartikel
Average rating: 4.14 starsAmazon Germany average 4.37 stars
Average reviews: 161per listing
Listings tracked: 57

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 22
Successful launches: 0Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Türkranz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

30%

Top 20: 65%

Open market

54%

Brand 116%
Brand 28%
Brand 37%
Brand 46%
Brand 55%
Brand 65%

Demand

Türkranz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.7×

Search terms

Top Türkranz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

türkranz310K/yr -43.8%0.7% conv.
türkranz sommer56K/yr +476.2%1.0% conv.
türkranz ganzjährig172K/yr -61.5%0.8% conv.
haustür deko59K/yr -21.2%0.2% conv.
türkranz frühling184K/yr -90.9%1.4% conv.
deko haustür draußen41K/yr -16.8%0.1% conv.
trockenblumenkranz52K/yr -41.7%0.4% conv.
türdeko51K/yr -40.2%0.3% conv.
türkranz trockenblumen31K/yr -1.9%0.6% conv.
deko haustür40K/yr -25.9%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Türkranz

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Qualität insgesamt”

2.9%of orders come back

“Qualität ungenügend”

A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Küche, Haushalt & Wohnen niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Türkranz questions

Answered from the same tracked data.

Categories