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Trofast Regal

Fail

Demand is soft, at -36.8% this quarter, so Trofast Regal is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€67K/yr217K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
49%top-5 click share · 12 brands · 38 sellers

Flapen Score

Trofast Regal against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Trofast Regal is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trofast Regal market on Amazon at a glance

Shoppers on Amazon Germany searched for Trofast Regal 217K times last year and spent an estimated €67K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
1.1%
Market size, estimated
€67Ka year
Peak month
January2.8× the quietest month
Top search term
trofast box58K searches a year

02 · Price

A sale here is worth €28.01.

Listings sell for €28.01 on average, from €2.63 to €116.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €28.01 that is €3K to €7K a year per listing.

Average price
€28.01inside the $15 to $100 sweet spot
Price range
€2.63–€116.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #627 within Aufbewahrung & Organisation. It carries 88 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
24%
Out of stock, average day
4.5%
Average rank
#627in Aufbewahrung & Organisation
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
88per listing
Listings tracked
33

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Trofast Regal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

38

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

7%

  • Brand 151%
  • Brand 228%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 7%)

Demand

Trofast Regal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Trofast Regal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trofast box58K/yr
  • trofast52K/yr
  • trofast regal60K/yr
  • ikea trofast21K/yr
  • ikea trofast box10K/yr
  • trofast boxen9K/yr
  • ikea trofast regal8K/yr

Reviews and returns

What reviews say buyers love and hate about Trofast Regal

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Montage/Installation”
17%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Mehr Qualität wäre zu wünschen”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trofast Regal questions

Answered from the same tracked data.