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Treppenstufen Matten

Fail

Demand is soft, at -30.8% this quarter, so Treppenstufen Matten is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€433K/yr1.5M searches / yr
90-day growth
-30.8%search demand this quarter
Competition
51%top-5 click share · 14 brands · 15 sellers

Flapen Score

Treppenstufen Matten against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Treppenstufen Matten is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treppenstufen Matten market on Amazon at a glance

Shoppers on Amazon Germany searched for Treppenstufen Matten 1.5M times last year and spent an estimated €433K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €433K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
0.8%
Market size, estimated
€433Ka year
Peak month
January1.9× the quietest month
Top search term
treppenstufen matten514K searches a year

02 · Price

A sale here is worth €35.20.

Listings sell for €35.20 on average, from €2.61 to €83.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €35.20 that is €35K to €44K a year per listing.

Average price
€35.20inside the $15 to $100 sweet spot
Price range
€2.61–€83.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€35K–€44K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #26 within Teppiche, Dämm- & Schutzmatten. It carries 1,894 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
39%
Out of stock, average day
19.6%
Average rank
#26in Teppiche, Dämm- & Schutzmatten
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,894per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Treppenstufen Matten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

17%

  • Brand 151%
  • Brand 215%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Treppenstufen Matten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Treppenstufen Matten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treppenstufen matten514K/yr
  • stufenmatten302K/yr
  • stufenmatten selbstklebend134K/yr
  • modern92K/yr
  • treppenteppich111K/yr
  • treppenstufen43K/yr
  • treppenstufen teppich43K/yr
  • treppen teppich31K/yr
  • treppenteppich selbstklebend31K/yr
  • stufenteppich29K/yr

Reviews and returns

What reviews say buyers love and hate about Treppenstufen Matten

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Haftung/Klebrigkeit”
0.3%of orders come back
“Abziehen der Klebefläche”
A buyer, on “Haftung/Klebrigkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Treppenstufen Matten questions

Answered from the same tracked data.