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Treppenstufen Matten

soft demand (-30.8% this quarter) — Treppenstufen Matten doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median

Market size 57Growth 10Conversion 10Competition 57Returns 99Price range 83Avg price 95Brand share 43Review moat 46Quality gap 32
This niche Category average · 4,240 niches

Is Treppenstufen Matten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Treppenstufen Matten is a €433K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 48/100.

Treppenstufen Matten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.8% over the last 90 days and 0.8% of searches end in a purchase.

€433K

revenue / yr

Units sold / yr40K
Search volume / yr-30.8%1.5M
Conversion rate0.8%
Avg price€35.20

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 15
Top-5 product click share51%
Open market21%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement93%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews1,894

Top Treppenstufen Matten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€43K€65K€87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

17%

  • Kettelservice-Metzker51%
  • Floordirekt PRO15%
  • Aucuda5%
  • Giznzg4%
  • KOOTETA4%
  • BEQHAUSE4%
  • Open — no brand owns it (8 brands, 17%)

Treppenstufen Matten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR0.8%Products28Brands14Top 5 Brands79%OOS Rate19.6%Rating4.6★Reviews1,894Avg BSR#26
40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Top Treppenstufen Matten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • treppenstufen matten514K/yr
  • stufenmatten302K/yr
  • stufenmatten selbstklebend134K/yr
  • modern92K/yr
  • treppenteppich111K/yr
  • treppenstufen43K/yr
  • treppenstufen teppich43K/yr
  • treppen teppich31K/yr
  • treppenteppich selbstklebend31K/yr
  • stufenteppich29K/yr

What reviews say buyers love and hate about Treppenstufen Matten

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt29%

Super Produkt

Haftung/Klebrigkeit11%

selbstklebend

Preis-Leistungs-Verhältnis8%

Super Preis

Benutzerfreundlichkeit7%

Super einfach anzubringen einfach Schutzfolie abziehen an die gewünschte Stelle kleben und sieht auch gut auch Pflegeleicht und Rutschhemmend für Tier und Mensch

beworben Vs Tatsächliches Produkt6%

Produkt entspricht meinen Erwartungen

What buyers complain about

64% of reviews
Haftung/Klebrigkeit26%

Abziehen der Klebefläche

Qualität insgesamt18%

Qualität inakzeptabel

beworben Vs Tatsächliches Produkt4%

Irreführende Bilder

Gesamtgröße3%

passt nicht auf jede Treppe

Dicke3%

Etwas dünn

Treppenstufen Matten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
39%
2Gesamtgröße
31%
3Qualität insgesamt
6%
4beworben Vs Tatsächliches Produkt
5%
5Haftung/Klebrigkeit
4%

Common Treppenstufen Matten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Treppenstufen Matten 48/100 on Amazon Germany — Skip it. The niche generates €433K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -30.8% over the last 90 days.
Search demand for Treppenstufen Matten on Amazon Germany peaks in Jan–Nov, where the busiest month runs 1.9× the quietest.