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Trauerkerze

Trauerkerze shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48

Market size 27Growth 12Conversion 29Competition 89Returns 90Price range 79Avg price 75Brand share 96Review moat 93Quality gap 30
This niche Category average · 4,240 niches

Is Trauerkerze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Trauerkerze is a €112K/yr Amazon Germany market (326K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Trauerkerze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.4% over the last 90 days and 2.3% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr8K
Search volume / yr-25.4%326K
Conversion rate2.3%
Avg price€15.11

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers51 · 96
Top-5 product click share26%
Open market65%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 75 products

Sponsored placement84%
New entrants (1y)27· 0 succeeded
Avg rating4.6★
Avg reviews132

Top Trauerkerze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

96

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

26%

Top 20: 59%

Open market

62%

  • Cadimus11%
  • Dinala7%
  • MOAZIFI7%
  • Nuenen6%
  • Bulla Design Wortlicht4%
  • PRSTENLY4%

Trauerkerze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume326KCVR2.3%Products75Brands51Top 5 Brands35%OOS Rate7.5%Rating4.6★Reviews132Avg BSR#224
9K7KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Trauerkerze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trauerkerze87K/yr
  • trauerkerzen34K/yr
  • trauerkerzen mit spruch28K/yr
  • trauerlicht31K/yr
  • gedenkkerze für verstorbene20K/yr
  • andenken an verstorbene21K/yr
  • trauerkerze personalisiert13K/yr
  • trostlicht12K/yr
  • trauer deko11K/yr
  • kerze trauer11K/yr

What reviews say buyers love and hate about Trauerkerze

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt23%

Produkt wie Abbildung,sehr gute Qualität

Geschenk Zweck16%

Super Geschenk

Helligkeit/Glanz/Glühen15%

Schöne LED Trauerkerze

beworben Vs Tatsächliches Produkt10%

Wie auf dem Foto

Geruch6%

Lavendelgeruch muss man halt mögen

What buyers complain about

77% of reviews
Gesamtgröße33%

Kleiner als erwartet

Preis-Leistungs-Verhältnis12%

Sehr hübsch, nur der Preis ist zu hoch

Qualität insgesamt10%

SCHLECHTE QUALITÄT

Geschenk Zweck9%

Als kleines Geschenk statt Blumen

Stärke4%

Sehr zerbrechlich

Trauerkerze return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Defekt Material/Teile
10%
3Geruch
8%
4Qualität insgesamt
6%
5beworben Vs Tatsächliches Produkt
5%

Common Trauerkerze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Trauerkerze 56/100 on Amazon Germany — Worth a look. The niche generates €112K/yr across 75 tracked products. 0 of 27 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.
Search demand for Trauerkerze on Amazon Germany peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.