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Totenkopf

Maybe

The top 5 brands take only 22% of clicks. But buyers convert on only 0.7% of searches, so Totenkopf is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size
€58K/yr488K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
21%top-5 click share · 76 brands · 180 sellers

Flapen Score

Totenkopf against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Totenkopf is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Totenkopf market on Amazon at a glance

Shoppers on Amazon Germany searched for Totenkopf 488K times last year and spent an estimated €58K. The top 5 brands take 22% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
0.7%
Market size, estimated
€58Ka year
Peak month
December3.0× the quietest month
Top search term
totenkopf245K searches a year

02 · Price

A sale here is worth €16.11.

Listings sell for €16.11 on average, from €4.14 to €55.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €16.11 that is €0 to €2K a year per listing.

Average price
€16.11inside the $15 to $100 sweet spot
Price range
€4.14–€55.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #1,566 within Barzubehör. It carries 592 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
84%
Out of stock, average day
17.0%
Average rank
#1,566in Barzubehör
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
592per listing
Listings tracked
98

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Totenkopf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

€0€1K€2K€3K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

76 rising

Sellers

180

Est. top-5 brand share

22%

Top 20: 65%

Est. top-5 click share

21%

Top 20: 55%

Open market

75%

  • Readaeer6%
  • Spespo4%
  • FENGCHUANG4%
  • Hrlace4%
  • Byffoer4%
  • Idefair4%

Demand

Totenkopf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Totenkopf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • totenkopf245K/yr
  • totenkopf deko128K/yr
  • skull52K/yr
  • totenkopf geschenke28K/yr
  • schädel deko9K/yr
  • deko totenkopf8K/yr
  • totenköpfe9K/yr
  • skulls3K/yr
  • totenkopf deko groß5K/yr

Reviews and returns

What reviews say buyers love and hate about Totenkopf

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.1%of orders come back
“Nicht wie Abgebildet”
A buyer, on “beworben Vs Tatsächliches Produkt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Totenkopf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data