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Tortenplatte

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -5.9% this quarter, so Tortenplatte is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +15 vs the category median of 48
Market size
€561K/yr1.5M searches / yr
90-day growth
-5.9%search demand this quarter
Competition
23%top-5 click share · 56 brands · 126 sellers

Flapen Score

Tortenplatte against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Tortenplatte is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortenplatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Tortenplatte 1.5M times last year and spent an estimated €561K. The top 5 brands take 33% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €561K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
2.6%
Market size, estimated
€561Ka year
Peak month
May1.4× the quietest month
Top search term
tortenplatte425K searches a year

02 · Price

A sale here is worth €14.63.

Listings sell for €14.63 on average, from €4.28 to €34.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €14.63 that is €4K to €7K a year per listing.

Average price
€14.63under the $15 to $100 sweet spot
Price range
€4.28–€34.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #561 within Backen. It carries 738 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
91%
Out of stock, average day
13.4%
Average rank
#561in Backen
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
738per listing
Listings tracked
85

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Tortenplatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

126

Top-5 brand share

33%

Top 20: 77%

Top-5 click share

23%

Top 20: 56%

Open market

62%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Tortenplatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tortenplatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tortenplatte425K/yr
  • cake board111K/yr
  • tortenständer139K/yr
  • kuchenplatte86K/yr
  • tortenplatte drehbar87K/yr
  • tortenunterlage44K/yr
  • drehteller torte49K/yr
  • tortenplatte mit fuß70K/yr
  • tortenteller38K/yr
  • cake stand36K/yr

Reviews and returns

What reviews say buyers love and hate about Tortenplatte

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Qualität null”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tortenplatte questions

Answered from the same tracked data.