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Topper H5

Fail

Shoppers spend an estimated $6K a year here, so Topper H5 is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€6K/yr17K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
57%top-5 click share · 14 brands · 22 sellers

Flapen Score

Topper H5 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Topper H5 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Topper H5 market on Amazon at a glance

Shoppers on Amazon Germany searched for Topper H5 17K times last year and spent an estimated €6K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.4%
Market size, estimated
€6Ka year
Peak month
November1.8× the quietest month
Top search term
topper h511K searches a year

02 · Price

A sale here is worth €100.65.

Listings sell for €100.65 on average, from €41.53 to €188.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €100.65 that is €0 to €10K a year per listing.

Average price
€100.65above the $15 to $100 sweet spot
Price range
€41.53–€188.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #51 within Bettwaren & Bettwäsche. It carries 1,221 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
76%
Out of stock, average day
19.8%
Average rank
#51in Bettwaren & Bettwäsche
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,221per listing
Listings tracked
25

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Topper H5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

13%

  • Brand 157%
  • Brand 210%
  • Brand 39%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Topper H5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Topper H5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • topper h511K/yr
  • matratzen topper 10 cm5K/yr
  • bedstory topper 180x200cm338/yr

Reviews and returns

What reviews say buyers love and hate about Topper H5

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Komfort insgesamt”
26%of negative reviews mention “Hartes Gefühl”
1.6%of orders come back
“Traumhaft hart”
A buyer, on “Hartes Gefühl”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Topper H5 questions

Answered from the same tracked data.