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Topper 180x200cm

Maybe

Shoppers spend an estimated $3.8M a year here. But demand is soft, at -14.2% this quarter, so Topper 180x200cm is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 4,240 Küche, Haushalt & Wohnen niches · +11 vs the category median of 48
Market size
€3.8M/yr2.1M searches / yr
90-day growth
-14.2%search demand this quarter
Competition
37%top-5 click share · 31 brands · 42 sellers

Flapen Score

Topper 180x200cm against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Topper 180x200cm is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Topper 180x200cm market on Amazon at a glance

Shoppers on Amazon Germany searched for Topper 180x200cm 2.1M times last year and spent an estimated €3.8M. The top 5 brands take 49% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.8M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.1%
Market size, estimated
€3.8Ma year
Peak month
November1.8× the quietest month
Top search term
topper 180x200cm1.1M searches a year

02 · Price

A sale here is worth €82.48.

Listings sell for €82.48 on average, from €12.94 to €209.02. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €82.48 that is €62K to €82K a year per listing.

Average price
€82.48inside the $15 to $100 sweet spot
Price range
€12.94–€209.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€62K–€82K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #38 within Bettwaren & Bettwäsche. It carries 4,278 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
83%
Out of stock, average day
15.9%
Average rank
#38in Bettwaren & Bettwäsche
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
4,278per listing
Listings tracked
53

04 · Newcomers

16 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
16Amazon's first-year sales bar
Average brand age
53 months

Products

Top Topper 180x200cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

42

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

37%

Top 20: 74%

Open market

45%

  • Brand 115%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Topper 180x200cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Topper 180x200cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • topper 180x200cm1.1M/yr
  • topper231K/yr
  • matratzen topper 180x200132K/yr
  • matratzentopper 180x200cm103K/yr
  • mattress topper66K/yr
  • matratzentopper82K/yr
  • topper 180x20065K/yr
  • matratzen topper48K/yr
  • gel topper 180x20023K/yr
  • matratzenauflage 180x20033K/yr

Reviews and returns

What reviews say buyers love and hate about Topper 180x200cm

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Komfort insgesamt”
14%of negative reviews mention “Hartes Gefühl”
2.7%of orders come back
“Harter Topper”
A buyer, on “Hartes Gefühl”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Topper 180x200cm questions

Answered from the same tracked data.