Topper 180x200cm
MaybeShoppers spend an estimated $3.8M a year here. But demand is soft, at -14.2% this quarter, so Topper 180x200cm is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 4,240 Küche, Haushalt & Wohnen niches · +11 vs the category median of 4859
- Market size
- €3.8M/yr2.1M searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 37%top-5 click share · 31 brands · 42 sellers
Flapen Score
Topper 180x200cm against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Topper 180x200cm is stronger. Inside it, weaker.
Market
The Topper 180x200cm market on Amazon at a glance
Shoppers on Amazon Germany searched for Topper 180x200cm 2.1M times last year and spent an estimated €3.8M. The top 5 brands take 49% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.8M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €3.8Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- topper 180x200cm1.1M searches a year
02 · Price
A sale here is worth €82.48.
Listings sell for €82.48 on average, from €12.94 to €209.02. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €82.48 that is €62K to €82K a year per listing.
- Average price
- €82.48inside the $15 to $100 sweet spot
- Price range
- €12.94–€209.02
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €62K–€82K
- Returns
- 2.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #38 within Bettwaren & Bettwäsche. It carries 4,278 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 83%
- Out of stock, average day
- 15.9%
- Average rank
- #38in Bettwaren & Bettwäsche
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,278per listing
- Listings tracked
- 53
04 · Newcomers
16 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Topper 180x200cm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
42
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
37%
Top 20: 74%
Open market
45%
- Brand 115%
- Brand 214%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Topper 180x200cm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Topper 180x200cm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- topper 180x200cm1.1M/yr
- topper231K/yr
- matratzen topper 180x200132K/yr
- matratzentopper 180x200cm103K/yr
- mattress topper66K/yr
- matratzentopper82K/yr
- topper 180x20065K/yr
- matratzen topper48K/yr
- gel topper 180x20023K/yr
- matratzenauflage 180x20033K/yr
Reviews and returns
What reviews say buyers love and hate about Topper 180x200cm
We read the reviews and the return reasons for every product selling here.
“Harter Topper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Topper 180x200cm questions
Answered from the same tracked data.









