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Topper 160x200cm

Maybe

Products sell for $71.19 on average, inside the sweet spot. But demand is soft, at -10.3% this quarter, so Topper 160x200cm is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€1.3M/yr639K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
49%top-5 click share · 26 brands · 33 sellers

Flapen Score

Topper 160x200cm against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Topper 160x200cm is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Topper 160x200cm market on Amazon at a glance

Shoppers on Amazon Germany searched for Topper 160x200cm 639K times last year and spent an estimated €1.3M. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.9%
Market size, estimated
€1.3Ma year
Peak month
November1.5× the quietest month
Top search term
topper 160x200cm382K searches a year

02 · Price

A sale here is worth €71.19.

Listings sell for €71.19 on average, from €11.86 to €152.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €71.19 that is €36K to €53K a year per listing.

Average price
€71.19inside the $15 to $100 sweet spot
Price range
€11.86–€152.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€36K–€53K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #43 within Bettwaren & Bettwäsche. It carries 4,150 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
75%
Out of stock, average day
6.5%
Average rank
#43in Bettwaren & Bettwäsche
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
4,150per listing
Listings tracked
36

04 · Newcomers

7 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
49 months

Products

Top Topper 160x200cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

33

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

49%

Top 20: 84%

Open market

41%

  • Brand 115%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Topper 160x200cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Topper 160x200cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • topper 160x200cm382K/yr
  • matratzen topper 160x20057K/yr
  • matratzentopper 160x20041K/yr
  • topper 160x20030K/yr
  • matratzenauflage 160x20021K/yr
  • topper 160x200cm 10cm hoch14K/yr
  • mattress topper 160x20010K/yr
  • gel topper 160x200cm8K/yr
  • toper160x200cm8K/yr
  • matratzentopper 160x200cm11K/yr

Reviews and returns

What reviews say buyers love and hate about Topper 160x200cm

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Komfort insgesamt”
9%of negative reviews mention “Qualität insgesamt”
2.6%of orders come back
“Absolut unzufrieden”
A buyer, on “Qualität insgesamt”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Topper 160x200cm questions

Answered from the same tracked data.