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Topper 120x200

Maybe

Products sell for $60.04 on average, inside the sweet spot. But demand is soft, at -0.7% this quarter, so Topper 120x200 is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 4,240 Küche, Haushalt & Wohnen niches · +11 vs the category median of 48
Market size
€739K/yr374K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
42%top-5 click share · 24 brands · 29 sellers

Flapen Score

Topper 120x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Topper 120x200 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Topper 120x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Topper 120x200 374K times last year and spent an estimated €739K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €739K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.3%
Market size, estimated
€739Ka year
Peak month
November1.3× the quietest month
Top search term
topper 120x200255K searches a year

02 · Price

A sale here is worth €60.04.

Listings sell for €60.04 on average, from €9.15 to €147.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €60.04 that is €15K to €30K a year per listing.

Average price
€60.04inside the $15 to $100 sweet spot
Price range
€9.15–€147.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€15K–€30K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #43 within Bettwaren & Bettwäsche. It carries 2,618 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
50%
Out of stock, average day
5.4%
Average rank
#43in Bettwaren & Bettwäsche
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
2,618per listing
Listings tracked
34

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Topper 120x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

29

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

42%

Top 20: 82%

Open market

37%

  • Brand 120%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Topper 120x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Topper 120x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • topper 120x200255K/yr
  • matratzentopper 120x20037K/yr
  • matratzen topper 120x20022K/yr
  • matratzenauflage 120x20015K/yr
  • gel topper 120x2007K/yr
  • topper 120x200cm8K/yr
  • toper 120x200m6K/yr
  • topper 120x200 10cm hoch8K/yr
  • topper 120x200 hart4K/yr
  • topper 120x200 weich4K/yr

Reviews and returns

What reviews say buyers love and hate about Topper 120x200

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Hartes Gefühl”
2.0%of orders come back
“Für mich zu hart”
A buyer, on “Hartes Gefühl”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Topper 120x200 questions

Answered from the same tracked data.