Skip to content

Topfset

Maybe

Shoppers spend an estimated $4.8M a year here. But demand is soft, at -26.4% this quarter, so Topfset is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48
Market size
€4.8M/yr5.2M searches / yr
90-day growth
-26.4%search demand this quarter
Competition
34%top-5 click share · 26 brands · 199 sellers

Flapen Score

Topfset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Topfset is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Topfset market on Amazon at a glance

Shoppers on Amazon Germany searched for Topfset 5.2M times last year and spent an estimated €4.8M. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.8M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
1.2%
Market size, estimated
€4.8Ma year
Peak month
November2.6× the quietest month
Top search term
topfset1.2M searches a year

02 · Price

A sale here is worth €76.49.

Listings sell for €76.49 on average, from €15.53 to €320.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At €76.49 that is €96K to €115K a year per listing.

Average price
€76.49inside the $15 to $100 sweet spot
Price range
€15.53–€320.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
€96K–€115K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Kochen. It carries 2,504 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#20in Kochen
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
2,504per listing
Listings tracked
55

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
57 months

Products

Top Topfset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

199

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

34%

Top 20: 69%

Open market

37%

  • Brand 128%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Topfset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Topfset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • topfset1.2M/yr
  • topf461K/yr
  • topfset induktion462K/yr
  • kochtopf set454K/yr
  • wmf topfset402K/yr
  • töpfe361K/yr
  • kochtopf334K/yr
  • töpfe & pfannen162K/yr
  • induktions töpfe set219K/yr
  • kochtöpfe143K/yr

Reviews and returns

What reviews say buyers love and hate about Topfset

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“0 quality”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Topfset questions

Answered from the same tracked data.