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Toniebox Schutzfolie

Fail

Demand is soft, at -51.0% this quarter, so Toniebox Schutzfolie is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€18K/yr123K searches / yr
90-day growth
-51.0%search demand this quarter
Competition
41%top-5 click share · 11 brands · 13 sellers

Flapen Score

Toniebox Schutzfolie against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Toniebox Schutzfolie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toniebox Schutzfolie market on Amazon at a glance

Shoppers on Amazon Germany searched for Toniebox Schutzfolie 123K times last year and spent an estimated €18K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-51.0%
Conversion, latest week
2.4%
Market size, estimated
€18Ka year
Peak month
December4.9× the quietest month
Top search term
toniebox schutzfolie34K searches a year

02 · Price

A sale here is worth €6.23.

Listings sell for €6.23 on average, from €3.75 to €10.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €6.23 that is €0 to €623 a year per listing.

Average price
€6.23under the $15 to $100 sweet spot
Price range
€3.75–€10.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€623
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #429 within Bastel- & Malmaterialien. It carries 627 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
74%
Out of stock, average day
12.4%
Average rank
#429in Bastel- & Malmaterialien
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
627per listing
Listings tracked
35

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toniebox Schutzfolie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

13%

  • Brand 133%
  • Brand 222%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 13%)

Demand

Toniebox Schutzfolie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Toniebox Schutzfolie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toniebox schutzfolie34K/yr
  • toniebox aufkleber11K/yr
  • tonie schutzfolie10K/yr
  • schutzfolie toniebox20K/yr
  • toniebox folie10K/yr
  • tonie box schutzfolie9K/yr
  • tonie aufkleber3K/yr
  • toniebox aufkleber personalisiert3K/yr
  • toniebox schutzfolie mit namen2K/yr
  • tonie folie3K/yr

Reviews and returns

What reviews say buyers love and hate about Toniebox Schutzfolie

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
30%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toniebox Schutzfolie questions

Answered from the same tracked data.