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Toniebox Schutzfolie

soft demand (-51.0% this quarter) — Toniebox Schutzfolie doesn't clear our bar today.

Flapen Score

35
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Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48

Market size 5Growth 0Conversion 30Competition 73Returns 97Price range 0Avg price 17Brand share 40Review moat 72Quality gap 23
This niche Category average · 4,240 niches

Is Toniebox Schutzfolie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Toniebox Schutzfolie is a €18K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Toniebox Schutzfolie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.0% over the last 90 days and 2.4% of searches end in a purchase.

€18K

revenue / yr

Units sold / yr4K
Search volume / yr-51.0%123K
Conversion rate2.4%
Avg price€6.23

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 13
Top-5 product click share41%
Open market19%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement80%
New entrants (1y)8· 0 succeeded
Avg rating4.6★
Avg reviews627

Top Toniebox Schutzfolie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€737€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

13%

  • JP Journey33%
  • yabaduu22%
  • Generisch10%
  • Ausgewählt verpackt8%
  • MeinBaby1238%
  • Fräulein Lotti6%
  • Open — no brand owns it (5 brands, 13%)

Toniebox Schutzfolie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR2.4%Products35Brands11Top 5 Brands81%OOS Rate12.4%Rating4.6★Reviews627Avg BSR#429
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Top Toniebox Schutzfolie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toniebox schutzfolie34K/yr
  • toniebox aufkleber11K/yr
  • tonie schutzfolie10K/yr
  • schutzfolie toniebox20K/yr
  • toniebox folie10K/yr
  • tonie box schutzfolie9K/yr
  • tonie aufkleber3K/yr
  • toniebox aufkleber personalisiert3K/yr
  • toniebox schutzfolie mit namen2K/yr
  • tonie folie3K/yr

What reviews say buyers love and hate about Toniebox Schutzfolie

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Gesamtgröße26%

Passt

Haftung/Klebrigkeit13%

Super Sticker Qualität die auch mal ein falsches Aufkleben verzeiht

Fall/Aufprallschutz9%

Perfekte schutzfolie

Qualität insgesamt9%

Sieht sehr schön aus

Design insgesamt7%

Schönes Design

What buyers complain about

77% of reviews
Gesamtgröße30%

Passt nicht

Haftung/Klebrigkeit15%

Die Folie klebt leider überhaupt nicht gut und löst sich schnell ab

Qualität insgesamt8%

Quote Qualität mit schlechter passgenauigkeit

Dicke5%

Sehr dünn

beworben Vs Tatsächliches Produkt4%

Nicht passgenau wie geworben

Toniebox Schutzfolie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Haftung/Klebrigkeit
10%
3Kompatibilität – insgesamt
7%
4Qualität insgesamt
6%
5Defekt Material/Teile
6%

Common Toniebox Schutzfolie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toniebox Schutzfolie 35/100 on Amazon Germany — Skip it. The niche generates €18K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -51.0% over the last 90 days.
Search demand for Toniebox Schutzfolie on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.9× the quietest.