Ton
FailThe top 5 brands take 94% of clicks, so Ton is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €441K/yr619K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 52 sellers
Flapen Score
Ton against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ton is stronger. Inside it, weaker.
Market
The Ton market on Amazon at a glance
Shoppers on Amazon Germany searched for Ton 619K times last year and spent an estimated €441K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €441K a year.
- Searches, last 12 months
- 619K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- €441Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- ton278K searches a year
02 · Price
A sale here is worth €14.68.
Listings sell for €14.68 on average, from €3.74 to €35.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €14.68 that is €22K to €29K a year per listing.
- Average price
- €14.68under the $15 to $100 sweet spot
- Price range
- €3.74–€35.34
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €22K–€29K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #17 within Modellierung. It carries 6,117 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 82%
- Out of stock, average day
- 4.3%
- Average rank
- #17in Modellierung
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,117per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Ton products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WoldoClean Modelliermasse lufttrocknend Weiß 2 5 kg Ton ohne Brennen
- Price
- €11.28
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 1y ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 3x 500g in weiß
- Price
- €6.07
- Rating
- 4.6/5
- Reviews
- 4,971
- Age
- 3y ago

Selbsttrocknender Ton weiß Bastelton lufthärtend extra stabil mit Bindemittel für Kinder & Einsteiger (1 Kilo)
- Price
- €12.44
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 2y ago

GLOREX 6 8075 301 -Soft Ton weiß 2500 g natürlicher lufthärtender Ton ohne Brennen besonders weich und geschmeidig
- Price
- €12.65
- Rating
- 4.5/5
- Reviews
- 7,012
- Age
- 19y ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 2y ago
Trending
estimated 90-day click momentum
WoldoClean Ton lufttrocknend ohne Brennen Weiß 5 kg Air Dry Clay
- Price
- €20.88
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 4mo ago

TONANIMO Dein Töpferset für Zuhause DIY Set mit 2 kg lufttrocknendem Ton & Anleitung | Kreativ Set für Erwachsene & die ganze Familie kein Brennofen nötig | Geschenkidee für unvergessliche Momente
- Price
- €35.34
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 9mo ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 2y ago

Glorex GmbH 6 8073 610 Töpferton weiß 10 kg weiß unschamottiert
- Price
- €16.47
- Rating
- 4.6/5
- Reviews
- 1,192
- Age
- 13y ago

WoldoClean Töpferton Weiß 10 kg Schamotte brennbar lufttrocknend
- Price
- €26.82
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 5y ago
Newest
by launch date
WoldoClean Ton lufttrocknend ohne Brennen Weiß 5 kg Air Dry Clay
- Price
- €20.88
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 4mo ago

TONANIMO Dein Töpferset für Zuhause DIY Set mit 2 kg lufttrocknendem Ton & Anleitung | Kreativ Set für Erwachsene & die ganze Familie kein Brennofen nötig | Geschenkidee für unvergessliche Momente
- Price
- €35.34
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 9mo ago

WoldoClean Modelliermasse lufttrocknend Weiß 2 5 kg Ton ohne Brennen
- Price
- €11.28
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 1y ago

Jovi Air Dry Modelliermasse gebrauchsfertig lufttrocknend auf Basis von Feuchtton 250 g in weiß 3er Pack
- Price
- €3.74
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 2y ago

Selbsttrocknender Ton weiß Bastelton lufthärtend extra stabil mit Bindemittel für Kinder & Einsteiger (1 Kilo)
- Price
- €12.44
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
52
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- WoldoClean36%
- Jovi23%
- work'n'life17%
- GLOREX16%
- TONANIMO2%
- DAS2%
- Open — no brand owns it (2 brands, 4%)
Demand
Ton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Ton search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ton278K/yr
- lufttrocknender ton85K/yr
- ton lufttrocknend71K/yr
- selbsttrocknender ton37K/yr
- ton selbsttrocknend26K/yr
- töpferton19K/yr
- ton zum brennen im backofen16K/yr
- bastelton12K/yr
- ton lufttrocknend weiß12K/yr
- bastelton lufttrocknend9K/yr
Reviews and returns
What reviews say buyers love and hate about Ton
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ton questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









