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Toilettenbürste Zum Einmalgebrauch

Fail

Demand is soft, at -52.8% this quarter, so Toilettenbürste Zum Einmalgebrauch is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€66K/yr103K searches / yr
90-day growth
-52.8%search demand this quarter
Competition
66%top-5 click share · 15 brands · 19 sellers

Flapen Score

Toilettenbürste Zum Einmalgebrauch against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Toilettenbürste Zum Einmalgebrauch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilettenbürste Zum Einmalgebrauch market on Amazon at a glance

Shoppers on Amazon Germany searched for Toilettenbürste Zum Einmalgebrauch 103K times last year and spent an estimated €66K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Mar–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-52.8%
Conversion, latest week
4.5%
Market size, estimated
€66Ka year
Peak month
November4.1× the quietest month
Top search term
einweg toilettenbürste56K searches a year

02 · Price

A sale here is worth €14.28.

Listings sell for €14.28 on average, from €9.07 to €20.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €14.28 that is €1K to €4K a year per listing.

Average price
€14.28under the $15 to $100 sweet spot
Price range
€9.07–€20.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #312 within Badausstattung. It carries 686 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#312in Badausstattung
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
686per listing
Listings tracked
20

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Toilettenbürste Zum Einmalgebrauch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Brand 128%
  • Brand 218%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 16%)

Demand

Toilettenbürste Zum Einmalgebrauch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Toilettenbürste Zum Einmalgebrauch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einweg toilettenbürste56K/yr
  • disposable toilet brush12K/yr
  • toilettenbürste einweg8K/yr
  • einweg klobürste8K/yr
  • clorox toilet wand3K/yr
  • klobürste einweg4K/yr
  • fresh brush toilette4K/yr
  • einwegtoilettenbürsten5K/yr
  • snöfrid toilet brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilettenbürste Zum Einmalgebrauch

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Einfache Reinigung”
10%of negative reviews mention “Materialqualität”
0.4%of orders come back
“Materialfehler”
A buyer, on “Materialqualität”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toilettenbürste Zum Einmalgebrauch questions

Answered from the same tracked data.