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Toaster Weiß

soft demand (-33.5% this quarter) — Toaster Weiß doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48

Market size 27Growth 8Conversion 60Competition 41Returns 56Price range 88Avg price 95Brand share 42Review moat 24Quality gap 62
This niche Category average · 4,240 niches

Is Toaster Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Toaster Weiß is a €114K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Toaster Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.5% over the last 90 days and 5.2% of searches end in a purchase.

€114K

revenue / yr

Units sold / yr3K
Search volume / yr-33.5%78K
Conversion rate5.2%
Avg price€27.73

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers10 · 113
Top-5 product click share60%
Open market20%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement55%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews5,448

Top Toaster Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€23K€34K€46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

113

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • PHILIPS32%
  • Bosch19%
  • SEVERIN14%
  • Braun8%
  • Russell Hobbs7%
  • Arendo6%
  • Open — no brand owns it (4 brands, 14%)

Toaster Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR5.2%Products20Brands10Top 5 Brands80%OOS Rate0.0%Rating4.4★Reviews5,448Avg BSR#48
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Toaster Weiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toaster weiß49K/yr
  • toaster weiss17K/yr
  • toaster 2 scheiben weiß7K/yr
  • toaster weiss 2 scheiben5K/yr

What reviews say buyers love and hate about Toaster Weiß

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Toasten50%

Bester Toaster

Qualität insgesamt10%

Qualität-Super

Preis-Leistungs-Verhältnis7%

Preis Leistung ok

Design insgesamt5%

Schönes modernes design

beworben Vs Tatsächliches Produkt5%

Macht was er soll

What buyers complain about

67% of reviews
Toasten22%

Toaster defekt geliefert bekommen

Haltbarkeit12%

3 mal verwendet und schon defekt

Geruch9%

Plastik Geruch

Qualität insgesamt6%

Schlechte Qualität und Service

Heizung6%

Wird extrem heiß

Toaster Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2Toasten
19%
3Farbe
10%
4Qualität insgesamt
9%
5Funktionalität insgesamt
7%

Common Toaster Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toaster Weiß 44/100 on Amazon Germany — Skip it. The niche generates €114K/yr across 20 tracked products. Search demand moved -33.5% over the last 90 days.
Search demand for Toaster Weiß on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.