Toaster Weiß
FailDemand is soft, at -33.5% this quarter, so Toaster Weiß is a Fail.
- Flapen Score
- 44 / 100Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 4844
- Market size
- €114K/yr78K searches / yr
- 90-day growth
- -33.5%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 113 sellers
Flapen Score
Toaster Weiß against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Toaster Weiß is stronger. Inside it, weaker.
Market
The Toaster Weiß market on Amazon at a glance
Shoppers on Amazon Germany searched for Toaster Weiß 78K times last year and spent an estimated €114K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -33.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- €114Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- toaster weiß49K searches a year
02 · Price
A sale here is worth €27.73.
Listings sell for €27.73 on average, from €11.96 to €45.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €27.73 that is €3K to €7K a year per listing.
- Average price
- €27.73inside the $15 to $100 sweet spot
- Price range
- €11.96–€45.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€7K
- Returns
- 2.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Elektrische Küchengeräte. It carries 5,448 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Elektrische Küchengeräte
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,448per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Toaster Weiß products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Toaster 2 Toastschlitze 8 Stufen Brötchenaufsatz Auftaufunktion Liftfunktion Abschaltautomatik weiß (HD2581/00)
- Price
- €20.28
- Rating
- 4.6/5
- Reviews
- 67,834
- Age
- 9y ago

Bosch Kompakt Toaster MyMoment TAT2M121 integrierter Brötchenaufsatz mit Auftaufunktion mit Abschaltautomatik Liftfunktion Brotzentrierung perfekt für 2 Scheiben 800 Watt Weiß matt
- Price
- €28.42
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 2y ago

SEVERIN Automatik-Toaster für 2 Scheiben Brötchenaufsatz aus Edelstahl Aufwärm- & Defrosterfunktion einstellbarer Bräunungsgrad Auto-Abschaltung 850 W weiß AT 4324
- Price
- €19.18
- Rating
- 4.5/5
- Reviews
- 1,276
- Age
- 2y ago

Philips Toaster Eco Conscious Edition - 2 Toastschlitze 8 Stufen Brötchenaufsatz Auftaufunktion hergestellt aus Altspeiseöl seidenweiß-matt (HD2640/10)
- Price
- €31.52
- Rating
- 4.3/5
- Reviews
- 1,903
- Age
- 4y ago

Tefal TT6931 Sense Toaster | 7 Bräunungsstufen | Digitaldisplay | Countdown | Aufwärmen/Auftauen | Krümelschublade | Stopp-Taste | Weiß
- Price
- €25.88
- Rating
- 4.2/5
- Reviews
- 322
- Age
- 4y ago
Trending
estimated 90-day click momentum
Philips Toaster Eco Conscious Edition - 2 Toastschlitze 8 Stufen Brötchenaufsatz Auftaufunktion hergestellt aus Altspeiseöl seidenweiß-matt (HD2640/10)
- Price
- €31.52
- Rating
- 4.3/5
- Reviews
- 1,903
- Age
- 4y ago

Braun HT 3110 WH Toaster Weiß
- Price
- €34.59
- Rating
- 4.3/5
- Reviews
- 472
- Age
- 8y ago

ZEEGMA TOSTEE 2-Scheiben-Toaster Leistung 820 W Auftau- Aufwärm- und Stoppmodus Krümelfach Zeitsteuerung Edelstahlgehäuse Toaster
- Price
- €19.51
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 1y ago

Arendo - Edelstahl Toaster Langschlitz 4 Scheiben Defrost Funktion Wärmeisolierendes Gehäuse mit integriertem Brötchenaufsatz - 1500W - Krümelschublade Display mit Restzeitanzeige - weiß matt
- Price
- €33.13
- Rating
- 4.6/5
- Reviews
- 6,462
- Age
- 6y ago

Arendo - Touch Toaster 2 Scheiben Edelstahl - Touchpanel - digital Display Restzeitanzeige - 800 W Doppelwandgehäuse mit Brötchenaufsatz 7 Bräunungsgrade Brotscheibenzentrierung - Weiß Matt
- Price
- €31.10
- Rating
- 4.7/5
- Reviews
- 398
- Age
- 1y ago
Newest
by launch date
Braun Breakfast 1 HT1110WH Toaster mit extra langem Schlitz 8 Bräunungsstufen Aufwärm- und Auftaufunktion Krümelfach 25 cm Schlitz Leistung 1030 W Weiß
- Price
- €31.03
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago

WMF Stelio Toaster 2 Scheiben Edelstahl Doppelschlitz mit Brötchenaufsatz Bagel-Funktion 7 Bräunungsstufen 900 W edelstahl mattweiß
- Price
- €42.79
- Rating
- 4.4/5
- Reviews
- 1,175
- Age
- 1y ago
![Russell Hobbs Toaster [für 2 Scheiben] Eden (6 Bräunungsstufen Hebefunktion Auftau- Aufwärm- & Stoppfunktion Krümelschublade Brötchenaufsatz Weiß) 27370-56](https://m.media-amazon.com/images/I/31sP60ixIjL.jpg)
Russell Hobbs Toaster [für 2 Scheiben] Eden (6 Bräunungsstufen Hebefunktion Auftau- Aufwärm- & Stoppfunktion Krümelschublade Brötchenaufsatz Weiß) 27370-56
- Price
- €24.46
- Rating
- 4.4/5
- Reviews
- 1,204
- Age
- 1y ago

Bosch Toaster Styline TAT8611N integrierter Brötchenaufsatz Liftfunktion Auftaufunktion Abschaltautomatik Brotzentrierung 800 W Edelstahl/weiß
- Price
- €45.50
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago

ZEEGMA TOSTEE 2-Scheiben-Toaster Leistung 820 W Auftau- Aufwärm- und Stoppmodus Krümelfach Zeitsteuerung Edelstahlgehäuse Toaster
- Price
- €19.51
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
113
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
14%
- PHILIPS32%
- Bosch19%
- SEVERIN14%
- Braun8%
- Russell Hobbs7%
- Arendo6%
- Open — no brand owns it (4 brands, 14%)
Demand
Toaster Weiß search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Toaster Weiß search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toaster weiß49K/yr
- toaster weiss17K/yr
- toaster 2 scheiben weiß7K/yr
- toaster weiss 2 scheiben5K/yr
Reviews and returns
What reviews say buyers love and hate about Toaster Weiß
We read the reviews and the return reasons for every product selling here.
“Toaster defekt geliefert bekommen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toaster Weiß questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









