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Toaster Weiß

Fail

Demand is soft, at -33.5% this quarter, so Toaster Weiß is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€114K/yr78K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
60%top-5 click share · 10 brands · 113 sellers

Flapen Score

Toaster Weiß against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Toaster Weiß is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toaster Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Toaster Weiß 78K times last year and spent an estimated €114K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
5.2%
Market size, estimated
€114Ka year
Peak month
November2.1× the quietest month
Top search term
toaster weiß49K searches a year

02 · Price

A sale here is worth €27.73.

Listings sell for €27.73 on average, from €11.96 to €45.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €27.73 that is €3K to €7K a year per listing.

Average price
€27.73inside the $15 to $100 sweet spot
Price range
€11.96–€45.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Elektrische Küchengeräte. It carries 5,448 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#48in Elektrische Küchengeräte
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
5,448per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Toaster Weiß products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€11K€23K€34K€46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

113

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

14%

  • PHILIPS32%
  • Bosch19%
  • SEVERIN14%
  • Braun8%
  • Russell Hobbs7%
  • Arendo6%
  • Open — no brand owns it (4 brands, 14%)

Demand

Toaster Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Toaster Weiß search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toaster weiß49K/yr
  • toaster weiss17K/yr
  • toaster 2 scheiben weiß7K/yr
  • toaster weiss 2 scheiben5K/yr

Reviews and returns

What reviews say buyers love and hate about Toaster Weiß

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Toasten”
22%of negative reviews mention “Toasten”
2.8%of orders come back
“Toaster defekt geliefert bekommen”
A buyer, on “Toasten”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toaster Weiß questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data