Skip to content

Toaster Beige

weak search conversion (1.0%) — Toaster Beige doesn't clear our bar today.

Flapen Score

49
Skip it

Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48

Market size 14Growth 13Conversion 12Competition 81Returns 76Price range 95Avg price 95Brand share 68Review moat 25Quality gap 65
This niche Category average · 4,240 niches

Is Toaster Beige profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Toaster Beige is a €58K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Toaster Beige: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.2% over the last 90 days and 1.0% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr2K
Search volume / yr-23.2%162K
Conversion rate1.0%
Avg price€36.82

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers22 · 143
Top-5 product click share34%
Open market36%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement73%
New entrants (1y)4· 3 succeeded
Avg rating4.4★
Avg reviews4,640

Top Toaster Beige products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

143

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

34%

Top 20: 79%

Open market

29%

  • Russell Hobbs22%
  • Korona16%
  • Ariete9%
  • Hazel Quinn8%
  • PHILIPS8%
  • wiltal7%

Toaster Beige demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR1.0%Products45Brands22Top 5 Brands64%OOS Rate4.5%Rating4.4★Reviews4,640Avg BSR#113
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Toaster Beige search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toaster retro60K/yr
  • retro toaster37K/yr
  • toaster bunt12K/yr
  • toaster vintage12K/yr
  • toaster retro vintage14K/yr
  • toaster gelb7K/yr
  • retro toaster 2 scheiben8K/yr
  • vintage toaster7K/yr
  • toaster 2 scheiben retro6K/yr

What reviews say buyers love and hate about Toaster Beige

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Toasten47%

Super Toaster

Qualität insgesamt9%

Super Produkt

Preis-Leistungs-Verhältnis7%

Preis Leistung ok

Design insgesamt7%

Das Design ist modern

beworben Vs Tatsächliches Produkt5%

Erwartungen erfüllt

What buyers complain about

67% of reviews
Haltbarkeit17%

defekt nach 2 Monaten

Toasten15%

Unzuverlässiges Toasten

Heizung7%

Heizsystem war leider defekt

Qualität insgesamt7%

Hätte von Philips etwas besseres erwartet

Geruch7%

Stinkt sehr

Toaster Beige return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2Toasten
20%
3Farbe
12%
4Qualität insgesamt
7%
5Funktionalität insgesamt
7%

Common Toaster Beige questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toaster Beige 49/100 on Amazon Germany — Skip it. The niche generates €58K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -23.2% over the last 90 days.
Search demand for Toaster Beige on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.