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Tischläufer Weihnachten

Fail

Demand is soft, at -70.2% this quarter, so Tischläufer Weihnachten is a Fail.

Flapen Score
20
20 / 100
Ranks 4,198 of 4,240 Küche, Haushalt & Wohnen niches · −28 vs the category median of 48
Market size
€19K/yr937K searches / yr
90-day growth
-70.2%search demand this quarter
Competition
74%top-5 click share · 5 brands · 6 sellers

Flapen Score

Tischläufer Weihnachten against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Tischläufer Weihnachten is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tischläufer Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Tischläufer Weihnachten 937K times last year and spent an estimated €19K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 937K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
937K
Growth, 90 days vs prior 90
-70.2%
Conversion, latest week
0.2%
Market size, estimated
€19Ka year
Peak month
December611.6× the quietest month
Top search term
tischläufer weihnachten524K searches a year

02 · Price

A sale here is worth €8.26.

Listings sell for €8.26 on average, from €6.41 to €11.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €8.26 that is €826 to €2K a year per listing.

Average price
€8.26under the $15 to $100 sweet spot
Price range
€6.41–€11.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€826–€2K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #919 within Küchentextilien. It carries 269 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
32.3%
Average rank
#919in Küchentextilien
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
269per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Tischläufer Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 237%
  • Brand 312%
  • Brand 46%
  • Brand 56%

Demand

Tischläufer Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 611.6×

Search terms

Top Tischläufer Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tischläufer weihnachten524K/yr
  • weihnachtstischläufer111K/yr
  • weihnachts tischläufer55K/yr
  • tischläufer winter37K/yr
  • weihnachten tischläufer25K/yr
  • weihnachtsläufer19K/yr
  • tischläufer weihnachten modern27K/yr
  • tischläufer weihnachten rot22K/yr
  • sander tischläufer weihnachten7K/yr
  • tischläufer papier weihnachten6K/yr

Reviews and returns

What reviews say buyers love and hate about Tischläufer Weihnachten

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “beworben Vs Tatsächliches Produkt”
50%of negative reviews mention “Materialqualität”
3.2%of orders come back
“Da es sich nicht um ein natürliches Gewebe handelt, nutzt es sich beim Waschen ab”
A buyer, on “Materialqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Tischläufer Weihnachten questions

Answered from the same tracked data.