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Thermotasse Mit Henkel

Fail

Shoppers spend an estimated $32K a year here, so Thermotasse Mit Henkel is a Fail.

Flapen Score
31
31 / 100
Ranks 3,947 of 4,240 Küche, Haushalt & Wohnen niches · −17 vs the category median of 48
Market size
€32K/yr82K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
67%top-5 click share · 8 brands · 57 sellers

Flapen Score

Thermotasse Mit Henkel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Thermotasse Mit Henkel is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermotasse Mit Henkel market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermotasse Mit Henkel 82K times last year and spent an estimated €32K. The top 5 brands take 95% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
2.0%
Market size, estimated
€32Ka year
Top search term
stanley tasse17K searches a year

02 · Price

A sale here is worth €19.75.

Listings sell for €19.75 on average, from €10.93 to €28.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €19.75 that is €0 to €2K a year per listing.

Average price
€19.75inside the $15 to $100 sweet spot
Price range
€10.93–€28.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #290 within Thermosgefäße. It carries 1,782 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#290in Thermosgefäße
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,782per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Thermotasse Mit Henkel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€6K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

57

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

3%

  • STANLEY86%
  • GRANDTIES3%
  • Ideus2%
  • Thermos2%
  • ParaCity2%
  • Volhoply2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Thermotasse Mit Henkel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.6× · 7 of 12 months tracked

Search terms

Top Thermotasse Mit Henkel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stanley tasse17K/yr
  • thermotasse mit henkel18K/yr
  • stanley camp mug18K/yr
  • thermobecher camping5K/yr
  • kaffeebecher mit henkel7K/yr
  • stanley mug 0 355K/yr
  • thermobecher henkel5K/yr
  • stanley everyday camp mug6K/yr

Reviews and returns

What reviews say buyers love and hate about Thermotasse Mit Henkel

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
3.0%of orders come back
“Leider keine Qualität mehr”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Thermotasse Mit Henkel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data