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Thermotasse

Fail

The top 5 brands take 100% of clicks, so Thermotasse is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€175K/yr496K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
60%top-5 click share · 1 brands · 66 sellers

Flapen Score

Thermotasse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Thermotasse is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermotasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermotasse 496K times last year and spent an estimated €175K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €175K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.3%
Market size, estimated
€175Ka year
Peak month
December4.3× the quietest month
Top search term
stanley kaffeebecher94K searches a year

02 · Price

A sale here is worth €27.79.

Listings sell for €27.79 on average, from €19.93 to €41.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €27.79 that is €3K to €7K a year per listing.

Average price
€27.79inside the $15 to $100 sweet spot
Price range
€19.93–€41.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #141 within Thermosgefäße. It carries 2,467 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#141in Thermosgefäße
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,467per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Thermotasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Thermotasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Thermotasse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley kaffeebecher94K/yr
  • stanley kaffeebecher to go57K/yr
  • stanley mug43K/yr
  • stanley bottle18K/yr
  • stanley wasserflasche18K/yr
  • thermotasse mit deckel32K/yr
  • stanley kaffee14K/yr
  • thermo tasse24K/yr
  • stanley cup camp mug31K/yr
  • stanley cup kaffeebecher19K/yr

Reviews and returns

What reviews say buyers love and hate about Thermotasse

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Auslaufsicher”
3.0%of orders come back
“Undicht”
A buyer, on “Auslaufsicher”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thermotasse questions

Answered from the same tracked data.