Is thermotasse profitable to sell on Amazon Germany?

The niche generates €175K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (35/100).

How competitive is the thermotasse niche?

1 brands and 66 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in thermotasse?

Top complaints mined from reviews: Auslaufsicher, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 3.0%.

When does demand for thermotasse peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the thermotasse niche?

Listings span €19.93–€41.40; the average listing price is €27.79 (sweet spot $15–$100). The average incumbent carries 2,467 reviews — the moat a new listing must climb.

thermotasse

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€27.79

avg listing price — sweet spot $15–$100

Price range

Incredible€19.93–€41.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good3.0%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,466.73

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€175K

€175K/yr · 496K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, thermotasse is a €175K/yr Amazon Germany market (496K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

thermotasse market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €139K–€167K; units × avg price
Conversion rate: 1.3%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 9.0%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

STANLEY100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top thermotasse search terms

stanley kaffeebecher94K/yr -26.7%1.0% conv.
stanley kaffeebecher to go57K/yr -24.2%0.9% conv.
stanley mug43K/yr -21.7%0.6% conv.
stanley bottle18K/yr +49.6%0.4% conv.
stanley wasserflasche18K/yr +9.7%0.5% conv.
thermotasse mit deckel32K/yr -54.9%0.0% conv.
stanley kaffee14K/yr +10.3%0.7% conv.
thermo tasse24K/yr -42.3%0.0% conv.
stanley cup camp mug31K/yr -44.5%1.5% conv.
stanley cup kaffeebecher19K/yr -28.2%1.4% conv.

All search terms

Top thermotasse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STANLEY 1913 Aerolight Transit Thermobecher 0.35L - Hält 4 Stunden Heiß - Spülmaschinenfest - Kaffeebecher To Go Auslaufsicher - Kompatibel Mit Gängigen Pkw-Getränkehalterungen - Lilac

STANLEY€25.304.6★6,378 rev

STANLEY 1913 Classic Legendary Camp Mug 0.23L - Navy

STANLEY€21.944.4★203 rev

STANLEY 1913 Aerolight Transit Thermobecher 0.35L - Hält 4 Stunden Heiß - Spülmaschinenfest - Kaffeebecher To Go Auslaufsicher - Kompatibel Mit Gängigen Pkw-Getränkehalterungen - Thermosflasche - Ash

STANLEY€26.694.6★728 rev

Stanley 1913 Aerolight Transit Thermobecher 0.47L - Hält 6 Stunden Heiß - Spülmaschinenfest - Kaffeebecher To Go Auslaufsicher - Kompatibel Mit Gängigen Pkw-Getränkehalterungen - Thermosflasche - Rose

STANLEY€31.114.6★728 rev

STANLEY 1913 Classic Legendary Camp Mug 0.35L - Rose Quartz

STANLEY€20.994.4★4,765 rev

Newest

by launch date

STANLEY 1913 Transit Flip Top Reisebecher 0.47L - Hält 5 Stunden Warm - 8 Stunden Kalt - Spülmaschinenfest - Auslaufsicher - Kompatibel mit Autobecherhaltern - Isolierte Kaffeetasse - Black 2.0

STANLEY€31.6829 rev

8mo ago

STANLEY 1913 Classic Legendary Camp Mug Thermobecher 0.35L - Hält 1.5 Stunden Heiß - 3 Stunden Kalt - BPA-Frei - Spülmaschinenfest - Edelstahl Kaffeebecher To Go - Hammertone Green

STANLEY€28.75527 rev

8mo ago

STANLEY 1913 Wellspring Bottle 0.7L - Kühlt 12 Stunden - 40 Stunden Eisgekühlt - BPA Frei Recycelter Edelstah Flasche - Auslaufsicher - Spülmaschinenfest - Rose Quartz

STANLEY€34.57230 rev

9mo ago

STANLEY 1913 Aerolight Transit Thermobecher 0.35L - Hält 4 Stunden Heiß - Spülmaschinenfest - Kaffeebecher To Go Auslaufsicher - Kompatibel Mit Gängigen Pkw-Getränkehalterungen - Lilac

STANLEY€25.306,378 rev

9mo ago

STANLEY 1913 IceFlow Bottle Twist Flip 0.47L - Kühlt 12 Stunden - 3 Tage Eisgekühlt - Spülmaschinenfest - Recycelter Edelstahl - BPA Frei - Doppelwandige Vakuumisolierung - Rose Quartz

STANLEY€29.15529 rev

11mo ago

What buyers say about thermotasse

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt ohne mängel”

Wärme9%

“warm very well”

Auslaufsicher9%

“Gut zu reinigen läuft nicht aus”

Benutzerfreundlichkeit7%

“Ist aber ein Aufwand von einer Minute also alles easy going”

Heizung6%

“Hält dicht und warm”

Gesamtgröße6%

“Hat die perfekte Größe für eine kleinen Coffee-To-Go”

Farbe5%

“Super schöne Farbe”

beworben Vs Tatsächliches Produkt4%

“entspricht genau den Produktbildern”

Preis-Leistungs-Verhältnis4%

“Geld wert”

Haltbarkeit4%

“Ewigkeit”

What buyers complain about

Auslaufsicher18%

“Undicht”

Preis-Leistungs-Verhältnis15%

“Schade für den Preis”

Qualität insgesamt10%

“Schlechte Qualität”

Haltbarkeit9%

“Deckel nach 3 Monaten defekt”

Heizung5%

“hält nicht lang warm”

Wärme4%

“Die Flashe hält das heiß Wasser nicht lang warm”

Einfache Reinigung4%

“lässt sich sehr schwer reinigen.”

Farbe3%

“Farbe verändert sich”

Gesamtgröße3%

“Außerdem ist der Henkel so klein, dass noch nicht mal meine vier Finger gepasst haben”

Fleckenbeständigkeit3%

“Fleck am Griff”

Top return reasons

Gesamtgröße37%

Farbe15%

Auslaufsicher11%

Kratzfestigkeit6%

Defekt Material/Teile4%

beworben Vs Tatsächliches Produkt3%

Gewicht schwer2%

Preis-Leistungs-Verhältnis2%

Benutzerfreundlichkeit2%

Funktionalität insgesamt2%

Common questions

Is thermotasse profitable to sell on Amazon Germany?: The niche generates €175K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (35/100).
How competitive is the thermotasse niche?: 1 brands and 66 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thermotasse?: Top complaints mined from reviews: Auslaufsicher, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 3.0%.
When does demand for thermotasse peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the thermotasse niche?: Listings span €19.93–€41.40; the average listing price is €27.79 (sweet spot $15–$100). The average incumbent carries 2,467 reviews — the moat a new listing must climb.