Skip to content

Thermoskanne 2 Liter

Fail

Demand is soft, at -36.6% this quarter, so Thermoskanne 2 Liter is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€41K/yr57K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
36%top-5 click share · 28 brands · 131 sellers

Flapen Score

Thermoskanne 2 Liter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Thermoskanne 2 Liter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermoskanne 2 Liter market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermoskanne 2 Liter 57K times last year and spent an estimated €41K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.4%
Market size, estimated
€41Ka year
Peak month
November3.8× the quietest month
Top search term
thermoskanne groß18K searches a year

02 · Price

A sale here is worth €20.91.

Listings sell for €20.91 on average, from €8.59 to €44.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €20.91 that is €0 to €2K a year per listing.

Average price
€20.91inside the $15 to $100 sweet spot
Price range
€8.59–€44.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #109 within Thermosgefäße. It carries 2,310 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#109in Thermosgefäße
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
2,310per listing
Listings tracked
57

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Thermoskanne 2 Liter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

131

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

36%

Top 20: 70%

Open market

33%

  • Brand 148%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Thermoskanne 2 Liter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Thermoskanne 2 Liter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermoskanne groß18K/yr
  • isolierkanne 2l16K/yr
  • emsa thermoskanne 1 5 liter12K/yr
  • thermoskanne edelstahl 1 5l6K/yr
  • emsa isolierkanne 1 5 liter4K/yr

Reviews and returns

What reviews say buyers love and hate about Thermoskanne 2 Liter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Heizung”
3.0%of orders come back
“Hält nicht warm”
A buyer, on “Heizung”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thermoskanne 2 Liter questions

Answered from the same tracked data.