Is thermoskanne profitable to sell on Amazon Germany?

The niche generates €1.5M/yr across 75 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the thermoskanne niche?

29 brands and 158 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in thermoskanne?

Top complaints mined from reviews: Auslaufsicher, Haltbarkeit, Heizung. The return rate is 3.0%.

When does demand for thermoskanne peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the thermoskanne niche?

Listings span €6.37–€42.37; the average listing price is €19.05 (sweet spot $15–$100). The average incumbent carries 7,433 reviews — the moat a new listing must climb.

thermoskanne

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-30.5% this quarter) keeps it on the watch list.

Competition

Great24%

top-5 click share — an open shelf

Market size

Great€1.5M

€1.5M/yr · 4.5M searches

Avg price

Great€19.05

avg listing price — sweet spot $15–$100

Price range

Great€6.37–€42.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,432.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, thermoskanne is a €1.5M/yr Amazon Germany market (4.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

thermoskanne market data

Units sold / yr: 80K–100K; avg 1,000–1,250/product
Revenue / yr: €1.5M–€1.9M; units × avg price
Conversion rate: 1.7%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 3.5%
Avg brand age: 53 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

158

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

24%

Top 20: 59%

Open market

25%

Emsa37%
Blumtal15%
Thermos12%
S SANTECO4%
Dimono4%
720°DGREE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top thermoskanne search terms

thermoskanne1.6M/yr -44.2%1.7% conv.
thermosflasche723K/yr +29.9%0.7% conv.
thermos229K/yr -12.1%0.4% conv.
thermoskanne 1l350K/yr -57.4%2.3% conv.
thermosflasche 1l139K/yr +19.3%0.9% conv.
kaffeekanne157K/yr -21.4%1.5% conv.
isolierflasche102K/yr +19.7%0.3% conv.
emsa thermoskanne162K/yr -43.6%3.4% conv.
thermoskanne 1 5l202K/yr -60.6%2.6% conv.
isolierkanne152K/yr -49.1%1.1% conv.

All search terms

Top thermoskanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emsa€8.594.6★15,481 rev

Blumtal Thermosflasche 1L - BPA-freie Thermoskanne für warm&kalt - auslaufsichere Isolierflasche 1L aus Edelstahl rostfrei - Thermosflasche mit Becher - Thermoflasche - Stainless Steel - Silber

Blumtal€14.254.4★3,964 rev

Emsa Motiva Thermoskanne 1l Isolierkanne mit Quick-Press-Verschluss 12h heiß 24h kalt Glaskolben Made in Germany Teekanne Thermo Nordisches Design anthrazit N41701

Emsa€11.494.5★5,446 rev

Edelstahl Thermosflasche mit Becher & Bürste; Thermoskanne Doppelwandige Isolierkanne; Auslaufsicher Spülmaschinenfest & BPA-frei + Reinigungsbürste; hält Getränke heiß & kalt (Silber - 500 ml)

Dimono€11.364.1★565 rev

Emsa Motiva Isolierkanne 1l Kunststoff Thermoskanne mit Quick-Press-Verschluss 12h heiß 24h kalt Glaskolben Made in Germany nordisches Design schwarz N41707

Emsa€12.654.5★5,446 rev

Newest

by launch date

THERMOS STAINLESS KING Thermosflasche ice grey 1 20l - Edelstahl absolut dicht mit Trinkbecher und Griff 24h heiß & 24h kalt spülmaschinenfest BPA-frei

Thermos€24.5221,033 rev

9mo ago

Edelstahl Thermosflasche mit Becher & Bürste; Thermoskanne Doppelwandige Isolierkanne; Auslaufsicher Spülmaschinenfest & BPA-frei + Reinigungsbürste; hält Getränke heiß & kalt (Silber - 500 ml)

Dimono€11.36565 rev

2y ago

SIGG - Isolierte Trinkflasche - Thermosflasche Shield Therm One Morning Blue kohlensäurehaltige Getränke - Auslaufsicher - Spülmaschinenfest - BPA-frei - 90% recycelter Edelstahl - Graublau - 0 75L

Sigg€23.841,302 rev

3y ago

HydroPal Isolierflasche 750ml Edelstahl BPA-frei 24h kalt/12h heiß auslaufsicher Sport- & Trinkflasche mit Strohhalm & 2 Deckeln(Trinkhalm + Ausguss) rutschfest für Alltag & Sport

HydroPal€11.693,030 rev

3y ago

Emsa Motiva Isolierkanne 1l Kunststoff Thermoskanne mit Quick-Press-Verschluss 12h heiß 24h kalt Glaskolben Made in Germany nordisches Design schwarz N41707

Emsa€12.655,446 rev

3y ago

What buyers say about thermoskanne

What buyers praise and complain about, mined from review topics.

What buyers love

Temperaturerhaltung20%

“Super Thermokanne”

Qualität insgesamt18%

“Super Produkt”

Wärme9%

“warm”

Heizung8%

“Hält Getränke lange warm”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt5%

“Die Kanne sieht aus wie auf dem Foto”

Benutzerfreundlichkeit3%

“lässt sich super mit einer Hand bedienen”

Einfache Reinigung3%

“Reinigung geht auch super easy”

Design insgesamt3%

“elegantes Design”

Stärke2%

“sieht sehr robust aus”

What buyers complain about

Auslaufsicher21%

“Implodiert”

Haltbarkeit14%

“Hält 1 Jahr”

Heizung12%

“Es hält überhaupt nicht warm”

Qualität insgesamt9%

“Miserabele Qualität und echt gefährlich”

Gesamtgröße3%

“Hab mich mit der grösse verschätzt”

Temperaturkontrolle2%

“Hält nicht mehr warm die Thermoskanne”

Preis-Leistungs-Verhältnis2%

“Nicht Preiswert”

Wasserbeständigkeit2%

“Wasser läuft unten raus”

beworben Vs Tatsächliches Produkt2%

“Reklamation”

Rost/Korrodieren1%

“Rost”

Top return reasons

Gesamtgröße36%

Auslaufsicher12%

Defekt Material/Teile11%

Farbe4%

Heizung3%

Wärme3%

Kratzfestigkeit2%

Gewicht schwer2%

Qualität insgesamt2%

Funktionalität insgesamt2%

Common questions

Is thermoskanne profitable to sell on Amazon Germany?: The niche generates €1.5M/yr across 75 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the thermoskanne niche?: 29 brands and 158 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in thermoskanne?: Top complaints mined from reviews: Auslaufsicher, Haltbarkeit, Heizung. The return rate is 3.0%.
When does demand for thermoskanne peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the thermoskanne niche?: Listings span €6.37–€42.37; the average listing price is €19.05 (sweet spot $15–$100). The average incumbent carries 7,433 reviews — the moat a new listing must climb.

thermoskanne

thermoskanne market data

Competition & brand share

Demand & seasonality

Top thermoskanne search terms

Top thermoskanne products on Amazon

Top sellers

Newest

Trending

What buyers say about thermoskanne

What buyers love

What buyers complain about

Top return reasons

Common questions

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