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thermomix spatel

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 13Conversion 62Competition 19Returns 81Price range 58Avg price 63Brand share 17Review moat 41Quality gap 96

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good€13.54

avg listing price — sweet spot $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Price range

Good€7.20–€25.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,398.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Market size

Bad€39K

€39K/yr · 53K searches

According to Flapen's Amazon Germany niche tracking, thermomix spatel is a €39K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

thermomix spatel market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
€41K–€54K
units × avg price
Conversion rate
5.4%
Avg BSR
#82
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
7.7%
Avg brand age
34 months
Avg seller age
222 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Calotti60%
  • Wundermix16%
  • Chef-Mix8%
  • Lichtblau5%
  • RPHONGHONG5%
  • Chedin4%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Top thermomix spatel search terms

  • thermomix spatel24K/yr
  • calotti drehkellenspatel für thermomix6K/yr
  • spatel thermomix10K/yr
  • drehkellenspatel thermomix6K/yr
  • tm7 spatel4K/yr
  • calotti3K/yr
All search terms

Top thermomix spatel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€12K40%€16K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about thermomix spatel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Top Qualität”

beworben Vs Tatsächliches Produkt13%

“tut was er soll”

Benutzerfreundlichkeit12%

“Sehr praktisch im Gebrauch”

Gesamtgröße11%

“Wie erwartet passt perfekt”

Preis-Leistungs-Verhältnis7%

“vor allem günstiger.”

Flexibilität6%

“FLEXISPATEL”

Haltbarkeit3%

“Ich bin gespannt wie lange er halten wird”

Stärke3%

“Sehr robust, super praktisch”

Effizienz3%

“Funktioniert sehr gut”

Materialqualität2%

“Das Material wirkt stabil und hochwertig, gleichzeitig ist der Spatel flexibel genug, um sauber an den Rändern entlang zu schaben”

What buyers complain about

Qualität insgesamt22%

“Ganz billige Qualität”

Gesamtgröße21%

“Etwas kürzer”

Funktionalität insgesamt10%

“Funktioniert nicht”

Materialqualität7%

“Billiges Material”

Benutzerfreundlichkeit7%

“Das ist für die Benutzung ungünstig”

Spülmaschinenfest6%

“Achtung, der Spatel ist nicht spülmaschinenfest”

Preis-Leistungs-Verhältnis5%

“teuer”

Haltbarkeit4%

“Direkt beim ersten benutzen gebrochen”

Produktzustand3%

“er sieht aus, als wäre er schon benutzt worden.”

Farbverblassen/Verfärbung3%

“Nach keinem zehn mal nutzen ist das Teil total kaputt und verfärbt und schmeckt nach dem spülen von Hand Tage später immer noch nach Spülmittel”

Top return reasons

Qualität insgesamt19%
Gesamtgröße18%
Funktionalität insgesamt16%
Materialqualität12%
Kompatibilität – insgesamt9%
beworben Vs Tatsächliches Produkt4%
Benutzerfreundlichkeit3%
Haltbarkeit3%
Preis-Leistungs-Verhältnis2%
Kratzfestigkeit2%

Common questions

Is thermomix spatel profitable to sell on Amazon Germany?
The niche generates €39K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (40/100).
How competitive is the thermomix spatel niche?
8 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in thermomix spatel?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Funktionalität insgesamt. The return rate is 1.7%.
When does demand for thermomix spatel peak?
Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the thermomix spatel niche?
Listings span €7.20–€25.96; the average listing price is €13.54 (sweet spot $15–$100). The average incumbent carries 2,399 reviews — the moat a new listing must climb.