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Thermomix Spatel

Fail

Shoppers spend an estimated $39K a year here, so Thermomix Spatel is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€39K/yr53K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
77%top-5 click share · 8 brands · 14 sellers

Flapen Score

Thermomix Spatel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Thermomix Spatel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermomix Spatel market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermomix Spatel 53K times last year and spent an estimated €39K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
5.4%
Market size, estimated
€39Ka year
Peak month
December2.6× the quietest month
Top search term
thermomix spatel24K searches a year

02 · Price

A sale here is worth €13.54.

Listings sell for €13.54 on average, from €7.20 to €25.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €13.54 that is €3K to €7K a year per listing.

Average price
€13.54under the $15 to $100 sweet spot
Price range
€7.20–€25.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #82 within Elektrische Küchengeräte. It carries 2,399 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#82in Elektrische Küchengeräte
Average rating
3.95 starsAmazon Germany average 4.37 stars
Average reviews
2,399per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Thermomix Spatel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 160%
  • Brand 216%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Thermomix Spatel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Thermomix Spatel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermomix spatel24K/yr
  • calotti drehkellenspatel für thermomix6K/yr
  • spatel thermomix10K/yr
  • drehkellenspatel thermomix6K/yr
  • tm7 spatel4K/yr
  • calotti3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermomix Spatel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Ganz billige Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thermomix Spatel questions

Answered from the same tracked data.