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Thermomix Messerabdeckung

Fail

Demand is soft, at -46.7% this quarter, so Thermomix Messerabdeckung is a Fail.

Flapen Score
33
33 / 100
Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48
Market size
€49K/yr35K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
92%top-5 click share · 7 brands · 12 sellers

Flapen Score

Thermomix Messerabdeckung against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Thermomix Messerabdeckung is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermomix Messerabdeckung market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermomix Messerabdeckung 35K times last year and spent an estimated €49K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
11.5%
Market size, estimated
€49Ka year
Peak month
December3.3× the quietest month
Top search term
messerabdeckung tm712K searches a year

02 · Price

A sale here is worth €12.25.

Listings sell for €12.25 on average, from €6.64 to €24.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €12.25 that is €3K to €6K a year per listing.

Average price
€12.25under the $15 to $100 sweet spot
Price range
€6.64–€24.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #176 within Elektrische Küchengeräte. It carries 2,156 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#176in Elektrische Küchengeräte
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,156per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Thermomix Messerabdeckung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • Brand 155%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Thermomix Messerabdeckung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Thermomix Messerabdeckung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messerabdeckung tm712K/yr
  • messerabdeckung tm67K/yr
  • thermomix messerabdeckung9K/yr
  • tm7 messerabdeckung5K/yr
  • messerabdeckung thermomix tm62K/yr

Reviews and returns

What reviews say buyers love and hate about Thermomix Messerabdeckung

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gesamtgröße”
23%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Beim 2. Mal benutzen hat sich das Ding gelöst”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thermomix Messerabdeckung questions

Answered from the same tracked data.